Specialties

Tracking

Does your tracking program deliver the “so what?” and the insights to drive decision-making and action? Our Tracking and Innovations Business Unit (TIBU) brings you smart consulting frameworks, excellence in tracking execution, stellar reporting and data exploration tools, and a track record of connecting key indicators to financial performance and big impact.

Problems We Solve

We approach tracking with the orientation of a “detective” rather than an archivist, helping you understand the how, why, who and “so what?” of your business building efforts.

Brand Tracking

Brand Tracking

LRW Brand Tracking helps you monitor the health of your brand compared to key competitors, what you can do to influence customer perceptions, and how you can grow your customer franchise - all with the goal of improving performance.

Marketing & Advertising Effectiveness

Marketing & Advertising Effectiveness

We bring a large toolset to help you gauge the effectiveness of your campaigns, promotions, marketing mix, and its impact on your target and your business performance.

Customer Experience | Employee Experience

Customer Experience | Employee Experience

Putting customer experience and employee experience at the center of your business strategy is a smart strategy in today’s market. Monitoring the execution of that strategy is even smarter. We’ve got you covered, with relationship-based and transactional approaches to EX and CX tracking.

Product Tracking

Product Tracking

Monitor awareness, trial, and purchasing behavior of your products over time to understand the impact of important factors such as uptake, cannibalization, and loyalty.

Behavior Tracking

Behavior Tracking

We can help you keep your finger on the pulse of your customers’ ever-changing behavior. Whether by using consumer self-report diaries or passively metered digital data, we can build insights around real-time consumer behavior and how it changes over time.

Category and Culture Tracking

Category and Culture Tracking

Add depth and context to your brand tracker to help explain category shifts and understand the unbiased consumer. Our unique Online Anthropology approach taps into brand loyalty, identifies natural equity drivers, uncovers new segments, and discovers what motivates your consumers.

Client Results

Our Clients

We collaborate with some of the greatest companies on the planet.
"The team delivered the highest level of service we could have imagined."
Consumer Insights Manager
Entertainment Company
"The workstream and the process with LRW is very solid. Tried and true."
Associate Director, Market Research
Pharmaceutical Company
"LRW is reliable and thorough. I know I can depend on them to get everything right."
Global Insights Associate Director
CPG Company

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