Solution

Strategy and Foundational Research

Today’s consumer and competitor landscape is vastly different from what it was five years ago. LRW combines deep human understanding with sophisticated analytics to help you keep up in these rapidly evolving times. By cutting through the clutter, LRW's insights make your critical business decisions a whole lot easier.

Problems We Solve

By studying human behavior and applying advanced market research techniques, we identify your target customers and where to reach them along their purchase journeys.

Awareness, Attitudes and Usage
Awareness, Attitudes and Usage
See where your brand stands relative to competitors by understanding consumer attitudes, needs and behaviors.
Jobs to be Done and the Demand Landscape
Jobs to be Done and the Demand Landscape
In some categories, people hire different brands or products to meet different needs on different occasions, triggering different selection criteria. Understanding the intersection of consumer segments and need states allows you to prioritize opportunity areas.
Habits and Practices
Habits and Practices
Dive deep into the weeds with your consumers and see exactly when and how they are selecting and using your products and those of competitors. Employ apps or communities that facilitate diary entries of in-the-moment experiences.
Consumer Behavior Modeling
Consumer Behavior Modeling
Discover patterns in consumer decision-making, both on- and off-line, through a variety of advanced analytic techniques. Model behaviors based on product features, competitive environments, and need sets to better understand consumer preferences.
Path to Purchase
Path to Purchase
As there is no average consumer, there is no one path to purchase. Use sequencing analytics to group consumers who experience similar journeys, then size the paths and assess opportunities to intervene and drive buyers toward your brand or product.
Competitive Landscape
Competitive Landscape
Through social media analytics, deep listening, and other techniques, identify other players in your space, what market needs they’re addressing, what products they’re launching and promoting, and learn from their successes and failures.

Client Results

Our Clients

We collaborate with some of the greatest companies on the planet.
"LRW creates very strong deliverables and is a great team for purchase journey work."
Senior Research Manager
Technology Company
"The team continuously goes above and beyond. Their effort and deeper thinking does not go unnoticed."
Senior Analyst, Product Insights
Quick-Service Restaurant
"LRW’s insights went deeper than all prior research done on our consumer habits."
Lead Research Consultant
Automotive Company

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