See where your brand stands relative to competitors by understanding consumer attitudes, needs and behaviors.

In some categories, people hire different brands or products to meet different needs on different occasions, triggering different selection criteria. Understanding the intersection of consumer segments and need states allows you to prioritize opportunity areas.

Dive deep into the weeds with your consumers and see exactly when and how they are selecting and using your products and those of competitors. Employ apps or communities that facilitate diary entries of in-the-moment experiences.

Discover patterns in consumer decision-making, both on- and off-line, through a variety of advanced analytic techniques. Model behaviors based on product features, competitive environments, and need sets to better understand consumer preferences.

As there is no average consumer, there is no one path to purchase. Use sequencing analytics to group consumers who experience similar journeys, then size the paths and assess opportunities to intervene and drive buyers toward your brand or product.
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Through social media analytics, deep listening, and other techniques, identify other players in your space, what market needs they’re addressing, what products they’re launching and promoting, and learn from their successes and failures.