What We Do
Today’s consumer and competitor landscape is vastly different from what it was five years ago. LRW combines deep human understanding with sophisticated analytics to help you keep up in these rapidly evolving times. By cutting through the clutter, LRW’s insights make your critical business decisions a whole lot easier.
Problems We Solve
By studying human behavior and applying advanced market research techniques, we identify your target customers and where to reach them along their purchase journeys.
Awareness, Attitudes and Usage
See where your brand stands relative to competitors by understanding consumer attitudes, needs and behaviors.
Jobs to be Done and the Demand Landscape
In some categories, people hire different brands or products to meet different needs on different occasions, triggering different selection criteria. Understanding the intersection of consumer segments and need states allows you to prioritize opportunity areas.
Habits and Practices
Dive deep into the weeds with your consumers and see exactly when and how they are selecting and using your products and those of competitors. Employ apps or communities that facilitate diary entries of in-the-moment experiences.
Consumer Behavior Modeling
Discover patterns in consumer decision-making, both on- and off-line, through a variety of advanced analytic techniques. Model behaviors based on product features, competitive environments, and need sets to better understand consumer preferences.
Path to Purchase
As there is no average consumer, there is no one path to purchase. Use sequencing analytics to group consumers who experience similar journeys, then size the paths and assess opportunities to intervene and drive buyers toward your brand or product.See More