Solution

Innovation and
Product Development

Got an amazing new product that’s sure to shake up the marketplace? Or looking for the next big thing to help grow your business? LRW helps clients identify unmet needs and category white space, then develops custom concept testing systems to make sure your products meet consumers’ functional and emotional needs.

Problems We Solve

We offer a host of tools and techniques to discover reliable insights to shape your innovation agenda, even in the most complex and uncharted environments.

White Space
White Space
Identify consumer segments with needs unmet by existing brands. Discover occasion-specific unmet need states or jobs-to-be-done that are not well served by existing products. Size these opportunities, then develop go to market strategies to capitalize on them.
Ideation
Ideation
Get your stakeholders involved in generating actionable strategies and tactics based directly on research results with an Actionability Workshop®.
Pricing
Pricing
Determine the price that will maximize share, revenue, or profit. Use sophisticated analytics like choice modeling to assess potential competitive pricing reactions or incorporate price into a feature optimization study.
Feature Optimization
Feature Optimization
Create the best product or product line to meet market demand in a competitive context by leveraging sophisticated trade-off techniques to test literally millions of ideas for product feature sets.
Predictive Modeling and Forecasting
Predictive Modeling and Forecasting
Using new product ideas developed through Ideation and Feature Optimization, predictive modeling assesses areas of greatest opportunities and persistent unmet needs, to forecast and model potential growth.
Concept Screening and Optimization
Concept Screening and Optimization
Test dozens of rough ideas to narrow the field to the handful worth developing further. Rely on agile development tools such as research communities to test reactions, solicit feedback, modify, and repeat until concepts are ready for quantitative testing.

Client Results

Our Clients

We collaborate with some of the greatest companies on the planet.
"LRW's passion and enthusiasm for our business makes them feel like part of the team and not just a supplier who executes research."
Executive Director
Pharmaceutical Company
"LRW is always on our list for any new project. I love that LRW integrates past findings into new research."
Consumer Insights Manager
Financial Services Firm
"LRW were true thought partners, including evolving approaches along the way to meet my needs."
Market Research Manager
Technology Company

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