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Perspectives

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Fresh Perspectives

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5 Ways to Enrich Your Segment and Persona Profiles

Market segmentation and persona development are two crucial exercises for any brand. Once you understand the different types of consumers in your market, you can be much...

Adapt to the Pace of Change with Category Insights

Toys R Us. Kodak. Blockbuster. Blackberry. These are all examples of brands that once dominated their respective markets. And now they’re business school case studies for what...

Need Fast, Reliable Insights? Consider Online Anthropology

It’s hard to overstate the importance of speed in today’s research ecosystem. It’s especially true when you’re faced with impending deadlines and you still have so many...

45 Trailblazing Years at LRW

In 1973 Arnie Fishman left Manhattan in a small roadster with his wife, baby and Airedale terrier, heading west to California… the land of opportunity. A true...

20 Analytical Tools That Every Market Researcher Should Know

In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of it, data...
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POV Papers

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Delivering Richer Segmentation with Shorter Surveys

Smart marketers understand the value of market segmentation for driving strategy. Knowing which consumer segments provide the greatest opportunities for their brand informs innovation and product development activities, as well as messaging strategies.

POV Papers

See More

Delivering Richer Segmentation with Shorter Surveys

Smart marketers understand the value of market segmentation for driving strategy. Knowing which consumer segments provide the greatest opportunities for their brand informs innovation and product development activities, as well as messaging strategies.

POV Papers

See More

Delivering Richer Segmentation with Shorter Surveys

Smart marketers understand the value of market segmentation for driving strategy. Knowing which consumer segments provide the greatest opportunities for their brand informs innovation and product development activities, as well as messaging strategies.

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