Marketing and Market Research Resources

LRW Resources In The Spotlight

Revisit Your Market Segmentation Before Your Competitors Do

A conversation with market segmentation expert Hilary DeCamp

LRW Resources In The Spotlight

Are You in a Dysfunctional Brand Tracking Relationship? A Quiz

Take our quiz and find out if you and your brand tracking supplier are in a dysfunctional relationship -- and what you can do about it.

LRW Resources In The Spotlight

Why Understanding Consumer Psychology Is So Important in 2021

How brands can move beyond stress and coping to address fundamental human needs

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