LRW Perspectives

LRW Video In The Spotlight

Bringing Segments to Life: The Emotional Power of Video

When stakeholders connect with the real people that make up your segments, something amazing happens!…

LRW Video In The Spotlight

6 Key Elements of Brand Tracking Success

We know a thing or two about brand trackers. Here's what the most successful trackers all have in common.

LRW eBook In The Spotlight

Consider Brands As Stereotypes

Just as stereotypes served our ancestors, they can serve us today by reducing the effort required to navigate our lives― and the brands we buy.

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