LRW Perspectives

LRW Perspective In The Spotlight

“OK, Boomer:” What Generational Identity Means for Brands

“OK, Boomer” has obviously struck a chord. But why?

LRW Video In The Spotlight

Bringing Segments to Life: The Emotional Power of Video

When stakeholders connect with the real people that make up your segments, something amazing happens!…

LRW Video In The Spotlight

6 Key Elements of Brand Tracking Success

We know a thing or two about brand trackers. Here's what the most successful trackers all have in common.

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