Marketing and Market Research Resources

LRW Resources In The Spotlight

How Brands Win (and Lose) Customer Loyalty by Taking a Stand

It's not always easy for brands to take a stand on social and political issues, but it's a skill they must master

LRW Resources In The Spotlight

Do You Need Market Segmentation to Define Your Target Market?

Consumer behaviors, beliefs, and needs have been radically altered over the past year. And if…

LRW Resources In The Spotlight

The Behavioral Science of Habit Formation

In the age of coronavirus, how do we know which habits are temporary and which are more permanent?

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