LRW

Perspectives

Fresh Ideas for Curious Minds

Fresh Perspectives

See All Posts

45 Trailblazing Years at LRW

In 1973 Arnie Fishman left Manhattan in a small roadster with his wife, baby and Airedale terrier, heading west to California… the land of opportunity. A true...

20 Analytical Tools That Every Market Researcher Should Know

In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of it, data...

LRW Promotes Jeremy Sack to President

Earlier this week, we announced that Jeremy Sack was named President of LRW, the fifth in our company’s 45-year history. Sack’s promotion is effective immediately, and he...

LRW Launches New Digital Analytics Practice

Two days ago, we announced the launch of LRW Digital Analytics. This new practice will provide analytics, modeling and consulting services to marketers looking to develop new...

Can’t Understand People? Grab a Book

If you, like us, are students of humans, you might have noticed that they can be… a little weird. They collectively check their phones in elevators even...
01

POV Papers

See More

Delivering Richer Segmentation with Shorter Surveys

By s2lrw and wpengine

Smart marketers understand the value of market segmentation for driving strategy. Knowing which consumer segments provide the greatest opportunities for their brand informs innovation and product development activities, as well as messaging strategies.

POV Papers

See More

Delivering Richer Segmentation with Shorter Surveys

By s2lrw and wpengine

Smart marketers understand the value of market segmentation for driving strategy. Knowing which consumer segments provide the greatest opportunities for their brand informs innovation and product development activities, as well as messaging strategies.

POV Papers

See More

Delivering Richer Segmentation with Shorter Surveys

By s2lrw and wpengine

Smart marketers understand the value of market segmentation for driving strategy. Knowing which consumer segments provide the greatest opportunities for their brand informs innovation and product development activities, as well as messaging strategies.

01
 

Continue The Conversation

Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.