Marketing and Market Research Resources

LRW Perspective In The Spotlight

Consumer Psychology 101: What Is Habit?

Establishing and maintaining consumer habits is a great way for a brand to build repeat business and a loyal fan base

LRW Perspective In The Spotlight

How Love Drives Brand Relationships

Learning about the different stages of love can help us understand consumer behavior and better inform brand strategy

LRW Perspective In The Spotlight

Ad Targeting: A Glossary of Important Terms

Digital ad targeting has become a necessary practice for marketers -- even for those in traditionally “offline” positions -- since it enables them to be smarter with their media dollars.

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