LRW Perspectives

LRW Perspective In The Spotlight

How to Run a Stellar Market Segmentation Process

When your organization commits to a new market segmentation, you’re creating an exciting opportunity to lead your organization into the future. 

LRW Perspective In The Spotlight

How the Nonconscious Impacts Consumer Purchase Decisions

You probably know that not every purchase decision is the result of a conscious deliberation. Most consumer decisions result from some combination of conscious and less conscious processes.

LRW eBook In The Spotlight

Data Quality in Brand Tracking: 38 Best Practices

Is your brand tracker capturing the real dynamics of the marketplace or are data quality issues in painting a deceiving or inconsistent picture of what’s happening?

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