Marketing and Market Research Resources

LRW Resources In The Spotlight

The Consumer Psychology Behind Earworms

There's a good reason why you can't get that short, simple, and repetitive ad jingle out of your head

LRW Resources In The Spotlight

Maximizing the Consumer Benefits of Your Brand or Product Portfolio

If you manage a brand with a portfolio of products (or if yours is a…

LRW Resources In The Spotlight

How Brand Trackers Work with Sales Data to Paint a Complete Picture of Brand Health

When your tracking data doesn't perfectly line up with you sales data, you stand to unlock a wealth of actionable insights.

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