LRW Perspectives

LRW Video In The Spotlight

Bringing Segments to Life: The Emotional Power of Video

When stakeholders connect with the real people that make up your segments, something amazing happens!…

LRW Video In The Spotlight

6 Key Elements of Brand Tracking Success

We know a thing or two about brand trackers. Here's what the most successful trackers all have in common.

LRW eBook In The Spotlight

Consider Brands As Stereotypes

. Just as stereotypes served our ancestors, they can serve us today by reducing the effort required to navigate our lives― and the brands we buy.

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