What We Do

Brand

The most successful brands are truly iconic. They succeed in connecting with consumers’ most fundamental needs to build strong and enduring bonds. LRW’s approach to deep human understanding through Pragmatic Brain Science®, validated brand frameworks, and leading-edge analytics offers insights into the best ways to build brand awareness, brand health, strong brand identity, and brand loyalty.

Problems We Solve

We use custom research and cutting-edge techniques to help the world’s top companies define, develop, position, and track their brands to ensure continuous growth.

Brand Positioning

Identify what equities or perceptions set your existing brand apart from competitors in the minds of consumers. Determine how important, differentiating, and defensible your strengths are, how dangerous your weaknesses may be, and identify white space to extend your brand.

Learn about Brand Essential

Brand Identity

Measure the sensory elements (logos, characters, etc.) that your brand uniquely owns within your category. Identify your iconic assets that trigger non-conscious associations when they are seen or heard, and develop strategies to enhance their perceptions in the market.

Brand Tracking

An ongoing brand tracking program can help you look beyond what has happened in your category, getting you to the why, how and what’s next. Predictive modeling, add-on modules, integrated data streams and custom analyses will ensure your tracking platform is a high impact, strategic asset for your company.

Learn about Brand Tracking

Brand Architecture

Understand the relationship between your master brand and its sub-brands. Determine how equities flow from one to the next and determine where to invest your brand-building efforts to create maximum impact across your brand portfolio.

Portfolio Optimization

Determine which market segments to serve with each of your brands to minimize cannibalization and maximize reach. Optimize your marketing mix across your entire portfolio to drive growth.

Brand Extension

Determine the categories most appropriate and permissible among your key customer groups to launch brand extensions. Through a combination of direct and indirect measurements, determine how to adapt messaging to gain more support for less obvious extensions.

Brand Positioning

Identify what equities or perceptions set your existing brand apart from competitors in the minds of consumers. Determine how important, differentiating, and defensible your strengths are, how dangerous your weaknesses may be, and identify white space to extend your brand.

Brand Identity

Measure the sensory elements (logos, characters, etc.) that your brand uniquely owns within your category. Identify your iconic assets that trigger non-conscious associations when they are seen or heard, and develop strategies to enhance their perceptions in the market.

Brand Tracking

An ongoing brand tracking program can help you look beyond what has happened in your category, getting you to the why, how and what’s next. Predictive modeling, add-on modules, integrated data streams and custom analyses will ensure your tracking platform is a high impact, strategic asset for your company.

Brand Architecture

Understand the relationship between your master brand and its sub-brands. Determine how equities flow from one to the next and determine where to invest your brand-building efforts to create maximum impact across your brand portfolio.

Portfolio Optimization

Determine which market segments to serve with each of your brands to minimize cannibalization and maximize reach. Optimize your marketing mix across your entire portfolio to drive growth.

Brand Extension

Determine the categories most appropriate and permissible among your key customer groups to launch brand extensions. Through a combination of direct and indirect measurements, determine how to adapt messaging to gain more support for less obvious extensions.

Client Results

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