Solution

Brand

The most successful brands are truly iconic. They succeed in connecting with consumers’ most fundamental needs to build strong and enduring bonds. LRW’s approach to deep human understanding through Pragmatic Brain Science®, validated brand frameworks, and leading-edge analytics offers insights into the best ways to build brand awareness, brand health, strong brand identity, and brand loyalty.

Problems We Solve

We use custom research and cutting-edge techniques to help the world’s top companies define, develop, position, and track their brands to ensure continuous growth.

Brand Positioning

Brand Positioning

Identify what equities or perceptions set your existing brand apart from competitors in the minds of consumers. Determine how important, differentiating, and defensible your strengths are, how dangerous your weaknesses may be, and identify white space to extend your brand.

Brand Identity

Brand Identity

Measure the sensory elements (logos, characters, etc.) that your brand uniquely owns within your category. Identify your iconic assets that trigger non-conscious associations when they are seen or heard, and develop strategies to enhance their perceptions in the market.

Brand Health Tracking

Brand Health Tracking

Give your brand a physical, assessing the key indicators of its health and robustness. Periodically measure how this health relates to key elements of your positioning and monitor the impact of media spending and marketplace events on its overall health.

Brand Architecture

Brand Architecture

Understand the relationship between your master brand and its sub-brands. Determine how equities flow from one to the next and determine where to invest your brand-building efforts to create maximum impact across your brand portfolio.

Portfolio Optimization

Portfolio Optimization

Determine which market segments to serve with each of your brands to minimize cannibalization and maximize reach. Optimize your marketing mix across your entire portfolio to drive growth.

Brand Extension

Brand Extension

Determine the categories most appropriate and permissible among your key customer groups to launch brand extensions. Through a combination of direct and indirect measurements, determine how to adapt messaging to gain more support for less obvious extensions.

Client Results

Our Clients

We collaborate with some of the greatest companies on the planet.
"I have a great team at LRW and love that I get continuity across studies."
Senior Insights Manager
Food and Beverage Company
"LRW is reliable and thorough. I know I can depend on them to get everything right."
Global Insights Associate Director
CPG Company
"Can't see us selecting anyone else."
VP, Global Corporate Communications
Information Technology Services

Continue the Conversation