Brand Essential

Brand Essential uncovers what matters. By revealing how your brand’s functional and emotional attributes interconnect and identifies what’s essential.

Problems We Solve

Distilling brands down to their essential attributes is incredibly difficult, especially in today’s rapidly changing world. Brand Essential combines brand strategy with sophisticated analytics and a deep human understanding to deliver insights faster than traditional approaches.

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Create a compelling & differentiated story

Sophisticated network modeling reveals the complex map of attributes that motivate consumers

Make it resonate emotionally

Our human centric approach helps engage consumers’ heads and hearts

Turn insights into action

We are strategists at heart, providing clear recommendations, not simply sharing the results

1
Create a compelling & differentiated story
2
Make it resonate emotionally
3
Turn insights into action

Tell Powerful Stories

Positioning

Identify a strong brand positioning

Communications

Build communications based on the attributes that matter most

Evolve with COVID19

Understand what’s newly essential

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