Distilling brands down to their essential attributes is incredibly difficult, especially in today’s rapidly changing world. Brand Essential combines brand strategy with sophisticated analytics and a deep human understanding to deliver insights faster than traditional approaches.
Talk to our TeamSophisticated network modeling reveals the complex map of attributes that motivate consumers
Our human centric approach helps engage consumers’ heads and hearts
We are strategists at heart, providing clear recommendations, not simply sharing the results
View our case studies to learn how Brand Essential has helped other brands
Identify a strong brand positioning
Build communications based on the attributes that matter most
Understand what’s newly essential
