{ "@context": "http://schema.org/", "@type": "Service", "serviceType": "Brand Essential", "provider": { "@type": "Organization", "name": "Pragmatic Brain Science® | Understanding Consumer Behavior", "@id": "https://lrwonline.com/specialties/pragmatic-brain-science/", "description": "Pragmatic Brain Science® helps build brands, products, and services by providing a holistic understanding of consumer behavior, the consumer, and what you can do about it. Our frameworks combine marketing concepts and approaches rooted in social, motivational, and evolutionary psychology." }, "serviceOutput": { "@type": "Service", "name": "Brand Tracking", "isSimilarTo": [ { "@type": "Service", "name": "Compelling & Differentiated story" }, { "@type": "Service", "name": "Make it resonate emotionally" }, { "@type": "Service", "name": "Turn insights into action" } ] } }

Brand Essential

Brand Essential uncovers what matters. By revealing how your brand’s functional and emotional attributes interconnect and identifies what’s essential.

Problems We Solve

Distilling brands down to their essential attributes is incredibly difficult, especially in today’s rapidly changing world. Brand Essential combines brand strategy with sophisticated analytics and a deep human understanding to deliver insights faster than traditional approaches.

Talk to our Team

Create a compelling & differentiated story

Sophisticated network modeling reveals the complex map of attributes that motivate consumers

Make it resonate emotionally

Our human centric approach helps engage consumers’ heads and hearts

Turn insights into action

We are strategists at heart, providing clear recommendations, not simply sharing the results

Create a compelling & differentiated story
Make it resonate emotionally
Turn insights into action

View our case studies to learn how Brand Essential has helped other brands

Tell Powerful Stories


Identify a strong brand positioning


Build communications based on the attributes that matter most

Evolve with COVID19

Understand what’s newly essential

Let's Connect

  • This field is for validation purposes and should be left unchanged.
Hi! We're glad you're here. LRW is now part of Material,
and our site will be migrating to materialplus.io in the near future.
Bookmark me!