LRW finds new frontiers, opens doors, and empowers our clients to become industry leaders.
We tackle business challenges with creativity, passion, and collaboration.
- Market Segmentation
- Market Landscape
- Consumer Decision Process
- Brand Health
- Brand Tracking
- Brand Portfolio Management
- Message development
- Touchpoint analysis
- Effectiveness tracking
- Blueprinting and design
- CX tracking
We collaborate with some of the greatest companies on the planet.
Toys R Us. Kodak. Blockbuster. Blackberry. These are all examples of brands that once dominated their respective markets. And now they’re business school case studies for what...
It’s hard to overstate the importance of speed in today’s research ecosystem. It’s especially true when you’re faced with impending deadlines and you still have so many...
In 1973 Arnie Fishman left Manhattan in a small roadster with his wife, baby and Airedale terrier, heading west to California… the land of opportunity. A true...
In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of it, data...
Earlier this week, we announced that Jeremy Sack was named President of LRW, the fifth in our company’s 45-year history. Sack’s promotion is effective immediately, and he...
The Notion of Emotion
Marketers know the powerful role emotions play in driving consumer behavior. Learn about how to overcome challenges incorporating measures of the non-conscious and emotion in research.
Begin The Conversation
Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.