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Humans Understanding Humans

Market Research for
Business Impact

LRW translates deep human understanding and sophisticated data analytics into business success for our clients.

Our Solutions

Voted the #1 most innovative insights firm in North America and among the 20 largest market research consultancies in the world, we tackle business challenges with creativity, passion, and a collaborative orientation.

Market Segmentation

  • Stakeholder engagement

  • Needs, attitudes and behaviors

  • Global segmentation

Foundational Research

  • Jobs to Be Done (Needs)

  • Path to Purchase

  • Behavioral Research

Brand Strategy

  • Brand Positioning

  • Brand Tracking

  • Brand Extension

Innovation and
Product Development

  • Predictive Modeling

  • Packing Design and Testing

  • Concept Testing

Advertising and

  • Message Strategy

  • Marketing Mix Strategy

  • Ad Tracking

Customer Experience

  • Experience Design

  • Customer Loyalty

  • Key Drivers

Our Clients

We collaborate with some of the greatest companies on the planet.

Brands As Stereotypes: Implications for Marketers

I’m on my third MacBook. The first two died, perhaps from too much data and statistical analyses, and each time they did, it never occurred to me...

5 Ways to Improve Your Customers’ Memory of Bad CX

Two months ago, I stayed in a hotel in DC for a girls’ weekend. After a long day of travel and a frustrating experience at the front...

Understanding How Gut Reactions Influence Consumer Behavior

You’re in your office 8 hours a day (or perhaps 10), focused on how to get customers to buy more of your products or services. In LRW’s...

4 Reasons Why Your Brand Needs to Measure Importance

Brands invest all sorts of time, money, and resources to make sure they stand out from the competition. To do this they need to make sure they’re...

How to Run a Stellar Market Segmentation Process

The Power of Segmentation Analysis When your organization commits to a new market segmentation, you’re creating an exciting opportunity to lead your organization into the future. That’s...
UCLA College Launches Big Data Partnership with Research, Insights, and Marketing Firm LRW

UCLA College Launches Big Data Partnership with Research, Insights, and Marketing Firm LRW

The UCLA Social Sciences LRW Big Data Research Partnership represents a vital first step in securing long-term support for the UCLA Social Sciences Big Data Research Infrastructure.

Let’s Get to Work

Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.” should now be “If you’re ready for someone to exceed your expectations, we’re ready to get to work.