We help you Innovate

Humans Understanding Humans

Market Research for
Business Impact

LRW translates deep human understanding and sophisticated data analytics into business success for our clients.

Our Solutions

Recognized among the 10 most innovative and 20 largest market research consultancies in the world, we tackle business challenges with creativity, passion, and a collaborative orientation.

Product Development,
and Innovation

  • Predictive Modeling, and Forecasting

  • Packing Design, and Testing

  • Concept Testing

Strategy and
Foundational Research

  • Market Segmentation

  • AA&U

  • Path To Purchase

Brand Strategy

  • Brand Positioning

  • Brand Tracking

  • Brand Extension

Advertising and

  • Message Strategy

  • Marketing Mix Strategy

  • Ad Tracking

Customer Experience

  • Experience Design

  • Customer Loyalty, and Attrition

  • Key Drivers

Our Clients

We collaborate with some of the greatest companies on the planet.

5 Rules of Conducting Market Research in India

As maybe the fastest growing major economy on the planet, India is on track to emerge as one of the world’s top three economic powers within the...

4 Marketing Lessons from Game of Thrones

Warning: this blog contains light spoilers for season 8. Think your industry is competitive? Try living in Westeros, where everyone with a personal brand is vying for...

Why LRW Is Partnering with UCLA on Big Data and Social Science

LRW has long had a reputation for using sophisticated analytics to solve some of the biggest challenges facing the world’s top businesses. And while I’m proud of...

5 Myths of Conducting Market Research in China

As one of the world’s largest consumer markets, China offers extraordinary new opportunities for any brand with global ambitions. But with a number of geographical, political, and...

The DIY Survey Sector and its Impact on Market Research Firms

There is plenty to like with DIY survey tools.  Of course, DIY will always be easier on your budget than most other options.  This allows start-ups and...
The CMO's Guide to Digital Advertising Effectiveness

The CMO's Guide to Digital Advertising Effectiveness

Check out our latest interactive content experience to learn key tactics for improving your digital advertising programs.

Begin The Conversation

Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.