Humans
Understanding
Humans

We help you: Innovate

Build a
Better Future

LRW finds new frontiers, opens doors, and empowers our clients to become industry leaders.

Our Solutions

We tackle business challenges with creativity, passion, and collaboration.

Innovation and
Product Development

  • Ideation
  • Development
  • Optimization

Strategy and
Foundational Research

  • Market Segmentation
  • Market Landscape
  • Consumer Decision Process

Brand

  • Brand Health
  • Brand Tracking
  • Brand Portfolio Management

Advertising and
Communication

  • Message development
  • Touchpoint analysis
  • Effectiveness tracking

Customer Experience

  • Strategy
  • Blueprinting and design
  • CX tracking

Our Clients

We collaborate with some of the greatest companies on the planet.

5 Ways to Enrich Your Segment and Persona Profiles

Market segmentation and persona development are two crucial exercises for any brand. Once you understand the different types of consumers in your market, you can be much...

Adapt to the Pace of Change with Category Insights

Toys R Us. Kodak. Blockbuster. Blackberry. These are all examples of brands that once dominated their respective markets. And now they’re business school case studies for what...

Need Fast, Reliable Insights? Consider Online Anthropology

It’s hard to overstate the importance of speed in today’s research ecosystem. It’s especially true when you’re faced with impending deadlines and you still have so many...

45 Trailblazing Years at LRW

In 1973 Arnie Fishman left Manhattan in a small roadster with his wife, baby and Airedale terrier, heading west to California… the land of opportunity. A true...

20 Analytical Tools That Every Market Researcher Should Know

In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of it, data...
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BASE-IC Instincts

Humans all desire belonging, appeal, security, and exploration (BASE), but they prioritize them differently, creating individual classifications (IC). Discover the five BASE-IC types, and how brands can refine their segmentation, targeting, positioning, and message development to most effectively reach them.

Begin The Conversation

Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.