Check out our newest interactive content experience, "Navigating a Jungle of Customer Journeys"

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Humans Understanding Humans

Market Research for
Business Impact

LRW translates deep human understanding and sophisticated data analytics into business success for our clients.

Our Solutions

Recognized among the 10 most innovative and 20 largest market research consultancies in the world, we tackle business challenges with creativity, passion, and a collaborative orientation.

Product Development,
and Innovation

  • Predictive Modeling

  • Packing Design and Testing

  • Concept Testing

Strategy and
Foundational Research

  • Market Segmentation

  • AA&U

  • Path To Purchase

Brand Strategy

  • Brand Positioning

  • Brand Tracking

  • Brand Extension

Advertising and

  • Message Strategy

  • Marketing Mix Strategy

  • Ad Tracking

Customer Experience

  • Experience Design

  • Customer Loyalty

  • Key Drivers

Our Clients

We collaborate with some of the greatest companies on the planet.

How Big Data Can Help Amazon Detect Emotion

A few weeks ago, Bloomberg reported that Amazon is developing a wearable device that uses vocal patterns to determine human emotions. Although Amazon hasn’t confirmed this report,...

5 Key CX Takeaways from the Medallia Experience Conference

Last week, LRW-CX and Strativity teamed up to sponsor Medallia’s annual Experience event, where roughly 2,000 experience management professionals from across various industries gathered to share challenges,...

How to Choose the Best Approach for Modeling Your Customers’ Path to Purchase

In today’s omni-channel environment, where there are so many ways a customer can learn about products, there are just about as many journeys as there are customers....

5 Factors that Shape Market Research in Brazil

When you think of Brazil, your mind likely wanders to what makes the country so special: beaches, rainforests, soccer, Carnival, and more. Between its unique cuisine, its...

5 Rules of Conducting Market Research in India

As maybe the fastest growing major economy on the planet, India is on track to emerge as one of the world’s top three economic powers within the...
Navigating a Jungle of Customer Journeys: An Analytical Framework for Path to Purchase

Navigating a Jungle of Customer Journeys: An Analytical Framework for Path to Purchase

In today’s omni-channel environment, learn how to build a comprehensive marketing strategy that reaches customers at critical points in their journeys.

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