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Humans Understanding Humans
Market Research for Business Impact
LRW translates deep human understanding and sophisticated data analytics into business success for our clients.
Voted the #1 most innovative insights firm in North America and among the 20 largest market research consultancies in the world, we tackle business challenges with creativity, passion, and a collaborative orientation.
Needs, attitudes and behaviors
Jobs to Be Done (Needs)
Path to Purchase
Packing Design and Testing
Marketing Mix Strategy
We collaborate with some of the greatest companies on the planet.
In the digital world, personalization often holds the key to better marketing performance. According to Instapage, personalized emails deliver six times higher transaction rates. But only 38%...
Ad testing has long been a staple of market research. But as the media landscape has transformed in the digital era, ad testing methodologies have transformed along...
With a roster of some of the top data analytics, consumer insights, and branding agencies, LRW's parent company, LRW Group, is building an integrated marketing services company...
The digital revolution reached warp speed in the last decade. Ten years ago, things like AI, big data, video streaming, and even ad retargeting were either non-existent...
The “OK, Boomer” meme has shown us that generational tribalism runs deep, and the digital ecosystem has magnified this dynamic by its very design. Social platforms encourage...
UCLA College Launches Big Data Partnership with Research, Insights, and Marketing Firm LRW
The UCLA Social Sciences LRW Big Data Research Partnership represents a vital first step in securing long-term support for the UCLA Social Sciences Big Data Research Infrastructure.
Let’s Get to Work
Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.” should now be “If you’re ready for someone to exceed your expectations, we’re ready to get to work.