We help you: Innovate

Build a
Better Future

LRW finds new frontiers, opens doors, and empowers our clients to become industry leaders.

Our Solutions

We tackle business challenges with creativity, passion, and collaboration.

Innovation and
Product Development

  • Ideation
  • Development
  • Optimization

Strategy and
Foundational Research

  • Market Segmentation
  • Market Landscape
  • Consumer Decision Process


  • Brand Health
  • Brand Tracking
  • Brand Portfolio Management

Advertising and

  • Message development
  • Touchpoint analysis
  • Effectiveness tracking

Customer Experience

  • Strategy
  • Blueprinting and design
  • CX tracking

Our Clients

We collaborate with some of the greatest companies on the planet.

45 Trailblazing Years at LRW

In 1973 Arnie Fishman left Manhattan in a small roadster with his wife, baby and Airedale terrier, heading west to California… the land of opportunity. A true...

20 Analytical Tools That Every Market Researcher Should Know

In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of it, data...

LRW Promotes Jeremy Sack to President

Earlier this week, we announced that Jeremy Sack was named President of LRW, the fifth in our company’s 45-year history. Sack’s promotion is effective immediately, and he...

LRW Launches New Digital Analytics Practice

Two days ago, we announced the launch of LRW Digital Analytics. This new practice will provide analytics, modeling and consulting services to marketers looking to develop new...

Can’t Understand People? Grab a Book

If you, like us, are students of humans, you might have noticed that they can be… a little weird. They collectively check their phones in elevators even...

The Notion of Emotion

Marketers know the powerful role emotions play in driving consumer behavior. Learn about how to overcome challenges incorporating measures of the non-conscious and emotion in research.

Begin The Conversation

Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.