Check out our newest interactive content experience, "Navigating a Jungle of Customer Journeys"

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Insights Firm in North America

Market Research for
Business Impact

LRW translates deep human understanding and sophisticated data analytics into business success for our clients.

Our Solutions

Voted the #1 most innovative insights firm in North America and among the 20 largest market research consultancies in the world, we tackle business challenges with creativity, passion, and a collaborative orientation.

Product Development,
and Innovation

  • Predictive Modeling

  • Packing Design and Testing

  • Concept Testing

Strategy and
Foundational Research

  • Market Segmentation

  • AA&U

  • Path To Purchase

Brand Strategy

  • Brand Positioning

  • Brand Tracking

  • Brand Extension

Advertising and

  • Message Strategy

  • Marketing Mix Strategy

  • Ad Tracking

Customer Experience

  • Experience Design

  • Customer Loyalty

  • Key Drivers

Our Clients

We collaborate with some of the greatest companies on the planet.

Explore Our Summer Book List

Last week, the New Yorker released a comic we can all relate to: a man on the beach, holding a book, telling his companion, “Don’t tell anyone,...

Managing Change in Tracking Studies for Trendability and Relevance

It happened. After months, maybe even years of relative stability in your marketplace, there’s been a disruption. A fresh upstart gained market share. An industry mainstay went...

Robust Market Segmentation with Shorter Surveys

You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you solutions to...

How Big Data Can Help Amazon Detect Emotion

A few weeks ago, Bloomberg reported that Amazon is developing a wearable device that uses vocal patterns to determine human emotions. Although Amazon hasn’t confirmed this report,...
Navigating a Jungle of Customer Journeys: An Analytical Framework for Path to Purchase

Navigating a Jungle of Customer Journeys: An Analytical Framework for Path to Purchase

In today’s omni-channel environment, learn how to build a comprehensive marketing strategy that reaches customers at critical points in their journeys.

Begin The Conversation

Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.