Solving our clients’ toughest challenges through consumer insights, consulting, and activation.

LRW was voted the #1 global strategic consultancy and is among the largest market research consultancies in the world. By studying human behavior and utilizing advanced research techniques, digital analytics, and data science, we apply an extensive market research toolkit to help you solve your toughest business challenges.

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What We Do

We combine sophisticated analytics with consumer psychology, behavioral economics, and neuroscience to inform and craft campaigns that directly impact consumer attitudes and behaviors. Our brand strategy framework injects consumer needs and emotions into your competitive and cultural environment. The results: rich insights and recommendations into your brand’s architecture, identity, and messaging.
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The most successful brands build strong bonds with customers by appealing to their fundamental human needs. Our extensive brand strategy practice helps you build a memorable and consistent brand that’s laser focused on your customers. With a blend of qualitative and quantitative methodologies, we’ve helped the world’s top companies define, develop, position, and track their brands to fuel continuous growth.

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We offer a host of tools and techniques to discover reliable insights to shape product and service innovation, even in the most complex and uncharted environments. We inspire fresh, consumer-centric ideas by tapping into deep, untapped consumer needs. Our end-to-end solution starts with identifying strategic market opportunities. We continue the process with concept development and testing, market launch, and success measurements.

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Our communications strategy, testing, and tracking techniques help you develop the right messages, for the right people, at the right time. By applying an insights-driven approach, we offer innovative ways to test and adjust in-market messages for an optimal marketing strategy. Our methods ensure that your communications plan drives engagement and action while taking into account implicit/emotional and explicit/rational behaviors.

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Every business wants to turn its customers and employees into true brand ambassadors, and that’s our objective with every CX project. We apply innovative methods and designs to develop transformative strategies like customer journey mapping, employee training, loyalty programs, and experience activations that drive financial impact and boost measurable engagement.

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