We help you: Innovate

Build a
Better Future

LRW finds new frontiers, opens doors, and empowers our clients to become industry leaders.

Our Solutions

We tackle business challenges with creativity, passion, and collaboration.

Innovation and
Product Development

  • Ideation
  • Development
  • Optimization

Strategy and
Foundational Research

  • Market Segmentation
  • Market Landscape
  • Consumer Decision Process


  • Brand Health
  • Brand Tracking
  • Brand Portfolio Management

Advertising and

  • Message development
  • Touchpoint analysis
  • Effectiveness tracking

Customer Experience

  • Strategy
  • Blueprinting and design
  • CX tracking

Our Clients

We collaborate with some of the greatest companies on the planet.

Adapt to the Pace of Change with Category Insights

Toys R Us. Kodak. Blockbuster. Blackberry. These are all examples of brands that once dominated their respective markets. And now they’re business school case studies for what...

Need Fast, Reliable Insights? Consider Online Anthropology

It’s hard to overstate the importance of speed in today’s research ecosystem. It’s especially true when you’re faced with impending deadlines and you still have so many...

45 Trailblazing Years at LRW

In 1973 Arnie Fishman left Manhattan in a small roadster with his wife, baby and Airedale terrier, heading west to California… the land of opportunity. A true...

20 Analytical Tools That Every Market Researcher Should Know

In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of it, data...

LRW Promotes Jeremy Sack to President

Earlier this week, we announced that Jeremy Sack was named President of LRW, the fifth in our company’s 45-year history. Sack’s promotion is effective immediately, and he...

The Notion of Emotion

Marketers know the powerful role emotions play in driving consumer behavior. Learn about how to overcome challenges incorporating measures of the non-conscious and emotion in research.

Begin The Conversation

Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.