Check out our newest take on market segmentation, "The Art and Science of Activation"

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Market Research for
Business Impact

LRW translates deep human understanding and sophisticated data analytics into business success for our clients.

Our Solutions

Voted the #1 most innovative insights firm in North America and among the 20 largest market research consultancies in the world, we tackle business challenges with creativity, passion, and a collaborative orientation.

Market Segmentation

  • Stakeholder engagement

  • Needs, attitudes and behaviors

  • Global segmentation

Foundational Research

  • Jobs to Be Done (Needs)

  • Path to Purchase

  • Behavioral Research

Brand Strategy

  • Brand Positioning

  • Brand Tracking

  • Brand Extension

Innovation and
Product Development

  • Predictive Modeling

  • Packing Design and Testing

  • Concept Testing

Advertising and

  • Message Strategy

  • Marketing Mix Strategy

  • Ad Tracking

Customer Experience

  • Experience Design

  • Customer Loyalty

  • Key Drivers

Our Clients

We collaborate with some of the greatest companies on the planet.

Database Scoring for Market Segmentation: The Key to Personalization

In the digital world, personalization often holds the key to better marketing performance. According to Instapage, personalized emails deliver six times higher transaction rates. But only 38%...

Ad Testing: A Glossary of Important Terms

Ad testing has long been a staple of market research. But as the media landscape has transformed in the digital era, ad testing methodologies have transformed along...

LRW Group Looks Ahead to 2020

With a roster of some of the top data analytics, consumer insights, and branding agencies, LRW's parent company, LRW Group, is building an integrated marketing services company...

Predicting Digital Business Trends for 2020 and Beyond

The digital revolution reached warp speed in the last decade. Ten years ago, things like AI, big data, video streaming, and even ad retargeting were either non-existent...

Use Digital Analytics and Segmentation to Navigate Generational Tribes

The “OK, Boomer” meme has shown us that generational tribalism runs deep, and the digital ecosystem has magnified this dynamic by its very design. Social platforms encourage...
UCLA College Launches Big Data Partnership with Research, Insights, and Marketing Firm LRW

UCLA College Launches Big Data Partnership with Research, Insights, and Marketing Firm LRW

The UCLA Social Sciences LRW Big Data Research Partnership represents a vital first step in securing long-term support for the UCLA Social Sciences Big Data Research Infrastructure.

Let’s Get to Work

Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.” should now be “If you’re ready for someone to exceed your expectations, we’re ready to get to work.