We Help Brands Help People

LRW Group is an analytics-driven marketing services company powered by data, sophisticated analytics, and deep human understanding.

 

We Build Brands From the Insight Out

Solving our clients’ toughest challenges through consumer insights, consulting, and activation.

Market Research

LRW was voted the #1 most innovative insights firm in North America and is among the largest market research consultancies in the world. By studying human behavior and utilizing advanced research techniques, digital analytics, and data science, we apply an extensive market research toolkit to help you solve your toughest business challenges.

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Branding

The most successful brands build strong bonds with customers by appealing to their fundamental human needs. Our extensive brand strategy practice helps you build a memorable and consistent brand that’s laser focused on your customers. With a blend of qualitative and quantitative methodologies, we’ve helped the world’s top companies define, develop, position, and track their brands to fuel continuous growth.


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Market Segmentation

We combine sophisticated analytics with consumer psychology, behavioral economics, and neuroscience to inform and craft campaigns that directly impact consumer attitudes and behaviors. Our brand strategy framework injects consumer needs and emotions into your competitive and cultural environment. The results: rich insights and recommendations into your brand’s architecture, identity, and messaging.


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Innovation

We offer a host of tools and techniques to discover reliable insights to shape product and service innovation, even in the most complex and uncharted environments. We inspire fresh, consumer-centric ideas by tapping into deep, untapped consumer needs. Our end-to-end solution starts with identifying strategic market opportunities. We continue the process with concept development and testing, market launch, and success measurements.


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Communications

Our communications strategy, testing, and tracking techniques help you develop the right messages, for the right people, at the right time. By applying an insights-driven approach, we offer innovative ways to test and adjust in-market messages for an optimal marketing strategy. Our methods ensure that your communications plan drives engagement and action while taking into account implicit/emotional and explicit/rational behaviors.


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Customer Experience

Every business wants to turn its customers and employees into true brand ambassadors, and that’s our objective with every CX project. We apply innovative methods and designs to develop transformative strategies like customer journey mapping, employee training, loyalty programs, and experience activations that drive financial impact and boost measurable engagement.


Learn More

Market Research

LRW was voted the #1 most innovative insights firm in North America and is among the largest market research consultancies in the world. By studying human behavior and utilizing advanced research techniques, digital analytics, and data science, we apply an extensive market research toolkit to help you solve your toughest business challenges.

Learn More
What We Do

Branding

The most successful brands build strong bonds with customers by appealing to their fundamental human needs. Our extensive brand strategy practice helps you build a memorable and consistent brand that’s laser focused on your customers. With a blend of qualitative and quantitative methodologies, we’ve helped the world’s top companies define, develop, position, and track their brands to fuel continuous growth.

Learn More

Market Segmentation

We combine sophisticated analytics with consumer psychology, behavioral economics, and neuroscience to inform and craft campaigns that directly impact consumer attitudes and behaviors. Our brand strategy framework injects consumer needs and emotions into your competitive and cultural environment. The results: rich insights and recommendations into your brand’s architecture, identity, and messaging.
Learn More

Innovation

We offer a host of tools and techniques to discover reliable insights to shape product and service innovation, even in the most complex and uncharted environments. We inspire fresh, consumer-centric ideas by tapping into deep, untapped consumer needs. Our end-to-end solution starts with identifying strategic market opportunities. We continue the process with concept development and testing, market launch, and success measurements.

Learn More

Communications

Our communications strategy, testing, and tracking techniques help you develop the right messages, for the right people, at the right time. By applying an insights-driven approach, we offer innovative ways to test and adjust in-market messages for an optimal marketing strategy. Our methods ensure that your communications plan drives engagement and action while taking into account implicit/emotional and explicit/rational behaviors.

Learn More

Customer Experience

Every business wants to turn its customers and employees into true brand ambassadors, and that’s our objective with every CX project. We apply innovative methods and designs to develop transformative strategies like customer journey mapping, employee training, loyalty programs, and experience activations that drive financial impact and boost measurable engagement.

Learn More

Marketing Strategies for Global Brands

Our Clients

Marketing Resources
From Our Team

Get the latest tips and strategies to grow your brand.

Get the latest tips and strategies to grow your brand.

A Shared Passion for Human Understanding

LRW Group helps you meet and exceed customer expectations through consumer insights, strategy, and activation.

Tap One of Our Brands to Read More

brands lrw blue

A global market research consultancy differentiated by its ability to translate deep human understanding and sophisticated data analytics into business success.
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brands kelton blue

A strategic brand consultancy that seamlessly integrates insights, strategy, and design.
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brands T3 blue

A digital innovation agency that creates the world’s most useful brands and the experiences that power them.
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brands tonic blue

An innovative qualitative research team, fusing cutting-edge digital research techniques with deep human understanding.
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brands motive quest blue

A technology enabled insights company offering online anthropology through digital observation and translation of real interactions and behaviors.
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brands karma blue

A strategy-first communications firm that builds brands and protects reputations through creative, content and media solutions.
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brands greenberg blue

A research and strategy consultancy that helps businesses maximize their value by understanding the WholeHuman® Experience – inside and outside the organization.
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brands killer visual blue

A visual communication and design agency delivering content strategies that help brands speak visually to their audiences that matter most.
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brands strativity blue

A global experience design and transformation firm that cultivates purposeful relationships between brands with their customers and/or employees.
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brands salt blue

A full-service brand consultancy that develops strategy and creative expression to ensure that brands are essential to their customers. Because if you’re not essential, you’re irrelevant.
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