Check out our newest interactive content experience, "Navigating a Jungle of Customer Journeys"

We help you Innovate

Humans Understanding Humans

Market Research for
Business Impact

LRW translates deep human understanding and sophisticated data analytics into business success for our clients.

Our Solutions

Voted the #1 most innovative insights firm in North America and among the 20 largest market research consultancies in the world, we tackle business challenges with creativity, passion, and a collaborative orientation.

Market Segmentation

  • Stakeholder engagement

  • Needs, attitudes and behaviors

  • Global segmentation

Foundational Research

  • Jobs to Be Done (Needs)

  • Path to Purchase

  • Behavioral Research

Brand Strategy

  • Brand Positioning

  • Brand Tracking

  • Brand Extension

Innovation and
Product Development

  • Predictive Modeling

  • Packing Design and Testing

  • Concept Testing

Advertising and

  • Message Strategy

  • Marketing Mix Strategy

  • Ad Tracking

Customer Experience

  • Experience Design

  • Customer Loyalty

  • Key Drivers

Our Clients

We collaborate with some of the greatest companies on the planet.

What is Market Segmentation? Increase Marketing ROI with a Customer-Focused Strategy

Market Segmentation Definition To compete in today’s hyper-competitive digital environment, you must create the experiences, communications, advertisements, and products that resonate with your customers. So how do...

How Insights Drives Innovation, and Vice Versa

Recently members of our industry voted LRW as the most innovative Insights firm in North America in the 2019 GRIT Report. We are quite proud and honored....

Explore Our Summer Book List

Last week, the New Yorker released a comic we can all relate to: a man on the beach, holding a book, telling his companion, “Don’t tell anyone,...

Managing Change in Tracking Studies for Trendability and Relevance

It happened. After months, maybe even years of relative stability in your marketplace, there’s been a disruption. A fresh upstart gained market share. An industry mainstay went...

Robust Market Segmentation with Shorter Surveys

You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you solutions to...
Navigating a Jungle of Customer Journeys: An Analytical Framework for Path to Purchase

Navigating a Jungle of Customer Journeys: An Analytical Framework for Path to Purchase

In today’s omni-channel environment, learn how to build a comprehensive marketing strategy that reaches customers at critical points in their journeys.

Let’s Get to Work

Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.” should now be “If you’re ready for someone to exceed your expectations, we’re ready to get to work.