Check out our newest take on market segmentation, "The Art and Science of Activation"

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Humans Understanding Humans

Market Research for
Business Impact

LRW translates deep human understanding and sophisticated data analytics into business success for our clients.

Our Solutions

Voted the #1 most innovative insights firm in North America and among the 20 largest market research consultancies in the world, we tackle business challenges with creativity, passion, and a collaborative orientation.

Market Segmentation

  • Stakeholder engagement

  • Needs, attitudes and behaviors

  • Global segmentation

Foundational Research

  • Jobs to Be Done (Needs)

  • Path to Purchase

  • Behavioral Research

Brand Strategy

  • Brand Positioning

  • Brand Tracking

  • Brand Extension

Innovation and
Product Development

  • Predictive Modeling

  • Packing Design and Testing

  • Concept Testing

Advertising and

  • Message Strategy

  • Marketing Mix Strategy

  • Ad Tracking

Customer Experience

  • Experience Design

  • Customer Loyalty

  • Key Drivers

Our Clients

We collaborate with some of the greatest companies on the planet.

“OK, Boomer:” What Generational Identity Means for Brands

It’s a 2019 holiday scene: multiple generations of family gathered around the table, talking about politics, the economy, and pop culture. A member of the Baby Boomer...

3 Ways to Get the Most ROI out of Your Market Segmentation

There used to be a saying in the research industry that market segmentations were little more than very expensive PowerPoint presentations. All too often, researchers would spend...

Why Political Strategists May Want to Replace Traditional Polling with Behavioral Science

In one of the most-watched races of the 2019 election cycle – the Kentucky gubernatorial race – the accuracy of polling is, again, part of the news....

6 Key Elements of Brand Tracking Success

At LRW we’ve built hundreds of brand tracking studies for some of the world’s largest and most iconic companies. Throughout our extensive experience, we’ve found that the...

Brands As Stereotypes: Implications for Marketers

I’m on my third MacBook. The first two died, perhaps from too much data and statistical analyses, and each time they did, it never occurred to me...
UCLA College Launches Big Data Partnership with Research, Insights, and Marketing Firm LRW

UCLA College Launches Big Data Partnership with Research, Insights, and Marketing Firm LRW

The UCLA Social Sciences LRW Big Data Research Partnership represents a vital first step in securing long-term support for the UCLA Social Sciences Big Data Research Infrastructure.

Let’s Get to Work

Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.” should now be “If you’re ready for someone to exceed your expectations, we’re ready to get to work.