Humans
Understanding
Humans

We help you: Innovate

Build a
Better Future

LRW finds new frontiers, opens doors, and empowers our clients to become industry leaders.

Our Solutions

We tackle business challenges with creativity, passion, and collaboration.

Innovation and
Product Development

  • Ideation
  • Development
  • Optimization

Strategy and
Foundational Research

  • Market Segmentation
  • Market Landscape
  • Consumer Decision Process

Brand

  • Brand Health
  • Brand Tracking
  • Brand Portfolio Management

Advertising and
Communication

  • Message development
  • Touchpoint analysis
  • Effectiveness tracking

Customer Experience

  • Strategy
  • Blueprinting and design
  • CX tracking

Our Clients

We collaborate with some of the greatest companies on the planet.

Online Anthropology Reveals the True Post-Super Bowl Brand Winners

We all know how Super Bowl ads generate lots of conversation at the water cooler and on social media. For brands, a brief spike in social media...

Which Super Bowl LIII Ads Made the Biggest Impact?

There’s a reason why brands spend millions of dollars just to air a single ad during the Super Bowl. Not only is it by far the biggest...

Will Consumers Warm up to ‘Smart’ Coolers?

As a society, we’ve grown accustomed to living under surveillance. From security cameras capturing our every move in airports and shopping malls, to online cookies that stalk...

Why Your Online Surveys Must Be Mobile-Friendly

Think of all the everyday tasks you do on your smartphone. You check your e-mail. You transfer money. You book travel. You buy new shoes. You get...

12 Podcasts to Help You Achieve Your 2019 Goals

Happy 2019! If you’re anything like us, you may have spent your New Year’s reflecting on how you can be better this year. For some of us,...
01

BASE-IC Instincts

Consumer psychology says people all want the same things. We categorize these fundamental desires as BASE needs — belonging, appeal, security, and exploration. Humans prioritize these needs differently, creating individual classifications (IC).

Begin The Conversation

Everything starts with a question. If you’re ready to connect with the insights and research you need to move forward confidently, we’re ready to get to work.