Humans Understanding Humans
Solving our clients’ toughest challenges through consumer insights, consulting, and activation.
Market Research
Market Segmentation
Brand
Innovation and Product Development
Ad and Communication
Customer Experience
Market Research
LRW was voted the #1 global strategic consultancy and is among the largest market research consultancies in the world. By studying human behavior and utilizing advanced research techniques, digital analytics, and data science, we apply an extensive market research toolkit to help you solve your toughest business challenges.
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The most successful brands build strong bonds with customers by appealing to their fundamental human needs. With a blend of qualitative and quantitative methodologies, we’ve helped the world’s top companies define, develop, position, and track their brands to fuel continuous growth.
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Market Segmentation
We help you identify your most valuable groups of customers and prospects, prioritized by their receptivity to your brand’s offering, their accessibility in the market, alignment with your strategy and brand purpose, and the size of their economic opportunity.
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Innovation and Product Development
We offer a host of tools and techniques to shape product and service innovation, even in the most complex and uncharted environments. Our end-to-end solution starts with tapping into unmet consumer needs and identifying strategic market opportunities and ends with concept development and testing, market launch, and success measurements.
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Ad and Communication
Our communications strategy, testing, and tracking techniques help you develop the right messages, for the right people, at the right time. By applying an insights-driven approach, we offer innovative ways to test and adjust in-market messages for an optimal marketing strategy. Our methods ensure that your communications plan drives engagement and action while taking into account implicit/emotional and explicit/rational behaviors.
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Customer Experience
Every business wants to turn its customers and employees into true brand ambassadors, and that’s our objective with every CX project. We apply innovative methods and designs to develop transformative strategies like customer journey mapping, employee training, loyalty programs, and experience activations that drive financial impact and boost measurable engagement.
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Marketing Strategies for Global Brands
Our Clients
Marketing Resources
From Our Team
Get the latest tips and strategies to grow your brand.
Finished Your Global Segmentation? Watch Out for These Red Flags
A poorly defined global segmentation can create significant implementation and strategy problems....
Consumer Motivation and the Luxury Market: Lessons for Brands
It’s no surprise that after a year of austerity, isolation, and uncertainty, consumers are moving...
Why Market Segmentation Needs to Be Part of Your Brand Tracking Program
I’m often surprised to see big, expensive brand health or ad tracking studies survey everyone...
Get the latest tips and strategies to grow your brand.
A Shared Passion for Human Understanding
The Material family of marketing services agencies helps build brands from the insight out.
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Material is a modern marketing services company, powered by analytics, deep human understanding, and design thinking.
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We create purpose driven brands and products. From zero to launch. From vision to reality. We bring it to market.
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A full-service brand consultancy that develops strategy and creative expression to ensure that brands are essential to their customers. Because if you’re not essential, you’re irrelevant.
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A strategic brand consultancy that seamlessly integrates insights, strategy, and design.
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A digital innovation agency that creates the world’s most useful brands and the experiences that power them.
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A strategy-first communications firm that builds brands and protects reputations through creative, content and media solutions.
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A visual communication and design agency delivering content strategies that help brands speak visually to their audiences that matter most.
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A research and strategy consultancy that helps businesses maximize their value by understanding the WholeHuman® Experience – inside and outside the organization.
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A global experience design and transformation firm that cultivates purposeful relationships between brands with their customers and/or employees.
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