We Help Brands Help People
LRW Group is an analytics-driven marketing services company powered by data, sophisticated analytics, and deep human understanding.
We Build Brands From the Insight Out
Solving our clients’ toughest challenges through consumer insights, consulting, and activation.
Market Research
LRW was voted the #1 most innovative insights firm in North America and is among the largest market research consultancies in the world. By studying human behavior and utilizing advanced research techniques, digital analytics, and data science, we apply an extensive market research toolkit to help you solve your toughest business challenges.
Learn More What We DoBranding
The most successful brands build strong bonds with customers by appealing to their fundamental human needs. Our extensive brand strategy practice helps you build a memorable and consistent brand that’s laser focused on your customers. With a blend of qualitative and quantitative methodologies, we’ve helped the world’s top companies define, develop, position, and track their brands to fuel continuous growth.
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Market Segmentation
We combine sophisticated analytics with consumer psychology, behavioral economics, and neuroscience to inform and craft campaigns that directly impact consumer attitudes and behaviors. Our brand strategy framework injects consumer needs and emotions into your competitive and cultural environment. The results: rich insights and recommendations into your brand’s architecture, identity, and messaging.
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Innovation
We offer a host of tools and techniques to discover reliable insights to shape product and service innovation, even in the most complex and uncharted environments. We inspire fresh, consumer-centric ideas by tapping into deep, untapped consumer needs. Our end-to-end solution starts with identifying strategic market opportunities. We continue the process with concept development and testing, market launch, and success measurements.
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Communications
Our communications strategy, testing, and tracking techniques help you develop the right messages, for the right people, at the right time. By applying an insights-driven approach, we offer innovative ways to test and adjust in-market messages for an optimal marketing strategy. Our methods ensure that your communications plan drives engagement and action while taking into account implicit/emotional and explicit/rational behaviors.
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Customer Experience
Every business wants to turn its customers and employees into true brand ambassadors, and that’s our objective with every CX project. We apply innovative methods and designs to develop transformative strategies like customer journey mapping, employee training, loyalty programs, and experience activations that drive financial impact and boost measurable engagement.
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Marketing Strategies for Global Brands
Our Clients
Marketing Resources
From Our Team
Get the latest tips and strategies to grow your brand.
Ad Effectiveness: A Glossary of Important Terms
While it’s hard to wrap your head around all that’s changing in today’s digital landscape, one...
Third-Party Data: The Stars of the Digital Universe
The sheer volume of data that continues to emerge on a day-to-day basis is – to put it mildly –...
How Love Drives Brand Relationships
Bianca: There’s a difference between like and love. Because, I like my Skechers, but I love...
Get the latest tips and strategies to grow your brand.
A Shared Passion for Human Understanding
LRW Group helps you meet and exceed customer expectations through consumer insights, strategy, and activation.
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A global market research consultancy differentiated by its ability to translate deep human understanding and sophisticated data analytics into business success.
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A strategic brand consultancy that seamlessly integrates insights, strategy, and design.
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A digital innovation agency that creates the world’s most useful brands and the experiences that power them.
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An innovative qualitative research team, fusing cutting-edge digital research techniques with deep human understanding.
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A technology enabled insights company offering online anthropology through digital observation and translation of real interactions and behaviors.
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A strategy-first communications firm that builds brands and protects reputations through creative, content and media solutions.
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A research and strategy consultancy that helps businesses maximize their value by understanding the WholeHuman® Experience – inside and outside the organization.
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A visual communication and design agency delivering content strategies that help brands speak visually to their audiences that matter most.
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A global experience design and transformation firm that cultivates purposeful relationships between brands with their customers and/or employees.
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A full-service brand consultancy that develops strategy and creative expression to ensure that brands are essential to their customers. Because if you’re not essential, you’re irrelevant.
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