LRW was voted the #1 global strategic consultancy and is among the largest market research consultancies in the world. By studying human behavior and utilizing advanced research techniques, digital analytics, and data science, we apply an extensive market research toolkit to help you solve your toughest business challenges.Learn More What We Do
The most successful brands build strong bonds with customers by appealing to their fundamental human needs. With a blend of qualitative and quantitative methodologies, we’ve helped the world’s top companies define, develop, position, and track their brands to fuel continuous growth.
We help you identify your most valuable groups of customers and prospects, prioritized by their receptivity to your brand’s offering, their accessibility in the market, alignment with your strategy and brand purpose, and the size of their economic opportunity.
Innovation and Product Development
We offer a host of tools and techniques to shape product and service innovation, even in the most complex and uncharted environments. Our end-to-end solution starts with tapping into unmet consumer needs and identifying strategic market opportunities and ends with concept development and testing, market launch, and success measurements.
Ad and Communication
Our communications strategy, testing, and tracking techniques help you develop the right messages, for the right people, at the right time. By applying an insights-driven approach, we offer innovative ways to test and adjust in-market messages for an optimal marketing strategy. Our methods ensure that your communications plan drives engagement and action while taking into account implicit/emotional and explicit/rational behaviors.
Every business wants to turn its customers and employees into true brand ambassadors, and that’s our objective with every CX project. We apply innovative methods and designs to develop transformative strategies like customer journey mapping, employee training, loyalty programs, and experience activations that drive financial impact and boost measurable engagement.
Marketing Strategies for Global Brands
From Our Team
Get the latest tips and strategies to grow your brand.
A customer segmentation strategy can be a powerful way of uniting an entire organization around a...
A poorly defined global segmentation can create significant implementation and strategy problems....
It’s no surprise that after a year of austerity, isolation, and uncertainty, consumers are moving...
A Shared Passion for Human Understanding
The Material family of marketing services agencies helps build brands from the insight out.
Tap One of Our Brands to Read More
A full-service brand consultancy that develops strategy and creative expression to ensure that brands are essential to their customers. Because if you’re not essential, you’re irrelevant.