What We Do

Ad and Communication

Reach your customers and inspire them to act. Using methods rooted in consumer psychology, we’ll help you test and refine your messages across any medium, channel, or moment. LRW uses techniques developed by our Pragmatic Brain Science® team to evaluate rational, emotional and less-conscious responses to your advertising and promotions.

Problems We Solve

Our communications strategy, testing, and tracking techniques help you develop your messages, test and improve their in-market executions, and accurately assess their performance.

Message Strategy

Determine key attitudes and needs of your target segment(s) and leverage them to craft winning messages that set your brand apart in ways that will make it the preferred choice.

Advertising Effectiveness

Run your ads live in-market and execute A/B tests to determine how awareness, perceptions, and intent among those who see your ad (whether they recall it or not) differ from those who did not see it.

See the Market Researcher's Guide to Digital Advertising Effectiveness

Ad Tracking

Measure how your message is landing in the marketplace. Is it breaking through the clutter? Building awareness? Changing hearts and minds? Driving purchase?

Ad Testing Glossary

Packaging Design and Testing

Rely on agile research methods to diagnose, test, and iterate to a winning design that communicates what your brand is all about. Understand the cultural signaling value of packaging’s graphical elements within your category.

Touchpoint Optimization

Identify the perfect opportunities and most impactful touchpoints to develop marketing communications and campaigns to influence consumers at pivotal points in their purchase journeys.

Digital Ad Testing

Optimize your advertising strategy with guidance on how creatives perform within actual digital platforms. Ad NEST™ measures an ad’s ability to capture attention, deepen connection, and grow the right perceptions, giving you the knowledge needed to maximize conversion while achieving long-term brand building objectives.

Learn more about Ad NEST

Copy Testing

Assess and refine the effectiveness of your digital, broadcast, and print ads using our ImpliCT® system that captures rational, emotional, and non-conscious reactions to your advertising executions at quantitative scale with rich diagnostics and performance benchmarks.

Message Strategy

Determine key attitudes and needs of your target segment(s) and leverage them to craft winning messages that set your brand apart in ways that will make it the preferred choice.

Advertising Effectiveness

Run your ads live in-market and execute A/B tests to determine how awareness, perceptions, and intent among those who see your ad (whether they recall it or not) differ from those who did not see it.

See More

Ad Tracking

Measure how your message is landing in the marketplace. Is it breaking through the clutter? Building awareness? Changing hearts and minds? Driving purchase?

Ad Testing Glossary

Packaging Design and Testing

Rely on agile research methods to diagnose, test, and iterate to a winning design that communicates what your brand is all about. Understand the cultural signaling value of packaging’s graphical elements within your category.

Touchpoint Optimization

Identify the perfect opportunities and most impactful touchpoints to develop marketing communications and campaigns to influence consumers at pivotal points in their purchase journeys.

Copy Testing

Assess and refine the effectiveness of your digital, broadcast, and print ads using our ImpliCT® system that captures rational, emotional, and non-conscious reactions to your advertising executions at quantitative scale with rich diagnostics and performance benchmarks.

Client Results

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