Solution

Advertising and Communication

Reach your customers and inspire them to act. Using methods rooted in consumer psychology, we’ll help you test and refine your messages across any medium, channel, or moment. LRW uses techniques developed by our Pragmatic Brain Science® team to evaluate rational, emotional and less-conscious responses to your advertising and promotions.

Problems We Solve

Our communications strategy, testing, and tracking techniques help you develop your messages, test and improve their in-market executions, and accurately assess their performance.

Message Strategy

Message Strategy

Determine key attitudes and needs of your target segment(s) and leverage them to craft winning messages that set your brand apart in ways that will make it the preferred choice.

Advertising Effectiveness

Advertising Effectiveness

Run your ads live in-market and execute A/B tests to determine how awareness, perceptions, and intent among those who see your ad (whether they recall it or not) differ from those who did not see it.

Ad Tracking

Ad Tracking

Measure how your message is landing in the marketplace. Is it breaking through the clutter? Building awareness? Changing hearts and minds? Driving purchase?

Packaging Design and Testing

Packaging Design and Testing

Rely on agile research methods to diagnose, test, and iterate to a winning design that communicates what your brand is all about. Understand the cultural signaling value of packaging’s graphical elements within your category.

Touchpoint Optimization

Touchpoint Optimization

Identify the perfect opportunities and most impactful touchpoints to develop marketing communications and campaigns to influence consumers at pivotal points in their purchase journeys.

Copy Testing

Copy Testing

Assess and refine the effectiveness of your digital, broadcast, and print ads using our ImpliCT® system that captures rational, emotional, and non-conscious reactions to your advertising executions at quantitative scale with rich diagnostics and performance benchmarks.

Client Results

Our Clients

We collaborate with some of the greatest companies on the planet.
"The workstream and the process with LRW is very solid. Tried and true."
Associate Director, Market Research
Pharmaceutical Company
"LRW consistently enables me to deliver rigorous, analytically-sound, strategic recommendations throughout my organization."
Senior Manager of Strategy
Retail Company
"The team delivered the highest level of service we could have imagined."
Consumer Insights Manager
Entertainment Company

Continue the Conversation