How We Do It
Social Media Analytics and Deep Listening
Learn what consumers “really think” about your brand by listening to them at scale. Let our proprietary data collection processes, category and brand analytic frameworks, long-running consumer-centric algorithms, and a world-class insights team provide answers and insights to specific business questions.
Problems We Solve
We leverage unstructured word-of-mouth consumer-generated data from online communities through social listening to help you discover emerging social ideas, subtle changes in the marketplace, and new opportunities to engage with your consumers.
Category and Brand Tracking
Add depth and context to your brand tracker to help explain category shifts and understand the unbiased consumer. Our unique Online Anthropology approach taps into brand loyalty, identifies natural brand equity drivers, uncovers new segments, and discovers what motivates your consumers.
Position your brand within the most popular discussion topics by comparing category motivators with detailed archetype analysis. We’ll uncover the white space for the best growth position, critical segments, or points of maximum receptivity to enhance media efficiency and customer engagement.
Product Reviews and UX
Understand how your brand is portrayed across the digital conversation. You can use our search data history to see where you stand on product review and content sites. Compare your position to competitors and identify opportunities to add features, address user experience issues, or target new customers.
White Space Innovation
With our proprietary technology and expert strategists, you can unlock the power of unstructured social data to identify transformational opportunities for white space innovation, brand strategy, experiences, and marketing messages and shape your findings into actionable insights.
Insights on Demand
Answer your time-sensitive business questions with consumer Insights on Demand, our flexible, scalable, quick-turn credit-based retainer. We deploy our insightful analysis across any category, brand, or segment with a consultative approach that combines human intelligence with proprietary technology for unparalleled value.
Micro Segment Discovery
Identify your biggest, most receptive audience as well as key growth segments for disruptive targeting opportunities. This analysis will ensure your brand is connecting with the right people and lead to unique innovation and distribution opportunities.