Market Research Orange County

Branding, Segmentation, Tracking, and Consumer Experience Consulting

“They were a fantastic partner, both in terms of research expertise and client management. We came to them with a relatively unclear scope, yet the LRW team demonstrated a clear understanding of our challenge and recommended a compelling solution.”

SVP, Consumer Insights

Retail Company

“Great partnership and thought leadership all the way through the project. Results have been extensively leveraged to provide foundational insights as well as inform strategy and innovation.”

Senior Market Research Manager

Food CPG Company

Marketing Resources From Our Team

Segments vs Audiences: The Optimal Approach to Strategic Growth

A byproduct of the ongoing convergence between marketing... Read More

How Brands Should Prepare for the Coronavirus Generation

Of all the moments in my life, the most meaningful and impactful... Read More

The Consumer Psychology Behind Earworms

As consumers, we often think our logical and rational minds have more control over our actions and... Read More

Views of Orange County

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