How We Do It

Qualitative Methodologies

We are consumer psychologists who use ethnographic surveys and approaches, group expeditions, games, and more to reveal consumer motivations and insights about their decisions. Our qualitative methodology practice uncovers the who, what, and why of consumer behavior and helps you get to know your consumers on a deeper level.

Problems We Solve

We meet consumers where they are — in their element, in the context of their lives, using technology to enhance the experience — and create environments and opportunities for them to share consumer insights in effective and inspiring ways.

Ethnography: Authentic and Human

Nothing can replace the experience of meeting people in person and on location. Our moderators specialize in having comfortable conversations with people and know how to elicit deep truths using these ethnographic methods. Our videographers know how to turn these interactions into compelling documentaries.

Pragmatic Brain Science

Our qualitative work is infused with cutting-edge thinking from our Pragmatic Brain ScienceⓇ team. Whether it’s designing projective exercises to uncover deep-seated beliefs or using behavioral economic thinking to ensure we minimize bias, we always push boundaries.

Co-creation

We’re passionate about developing your concepts to meet your consumers’ genuine needs based on authentic consumer insights. Whether working online or in person, we know how to channel your consumers’ creativity into tangible business outcomes with co-creation as our tool.

Thrilling Output and Immersive Experiences

Leverage deliverables and experiences that illuminate your insights. Whether that’s an email summary, a rich powerpoint deck, posters, infographics, microsites, VR video experiences, immersive events, or leading a walking tour, your shareholders will see how key insights impact your busines.

Expert Interviews and Events

Augment your consumer research with learnings from our experts, tastemakers, and cultural leaders to add context. Through interviews, events, dinners, panels, or discussions, we can provide a holistic view of your business questions.

Actionability Workshops

Once you’ve uncovered game-changing insights, you’ll need a plan for implementation. Develop a strategy for translating your insights into action through dynamic, in-person innovation workshop.

Ethnography: Authentic and Human

Nothing can replace the experience of meeting people in person and on location. Our moderators specialize in having comfortable conversations with people and know how to elicit deep truths using these ethnographic methods. Our videographers know how to turn these interactions into compelling documentaries.

Pragmatic Brain Science®

Our qualitative work is infused with cutting-edge thinking from our Pragmatic Brain ScienceⓇ team. Whether it’s designing projective exercises to uncover deep-seated beliefs or using behavioral economic thinking to ensure we minimize bias, we always push boundaries.

Co-creation

We’re passionate about developing your concepts to meet your consumers’ genuine needs based on authentic consumer insights. Whether working online or in person, we know how to channel your consumers’ creativity into tangible business outcomes with co-creation as our tool.

Thrilling Output and Immersive Experiences

Leverage deliverables and experiences that illuminate your insights. Whether that’s an email summary, a rich powerpoint deck, posters, infographics, microsites, VR video experiences, immersive events, or leading a walking tour, your shareholders will see how key insights impact your business.

Expert Interviews and Events

Augment your consumer research with learnings from our experts, tastemakers, and cultural leaders to add context. Through interviews, events, dinners, panels, or discussions, we can provide a holistic view of your business questions.

Actionability Workshops

Once you’ve uncovered game-changing insights, you’ll need a plan for implementation. Develop a strategy for translating your insights into action through dynamic, in-person innovation workshops.

Client Results

Our Clients

Let’s Connect