Specialties

Pragmatic Brain Science®

Pragmatic Brain Science® helps marketers build brands, products, and services by providing a holistic understanding of the consumer, consumer behavior, and what companies can do about it. Our frameworks combine marketing concepts, traditional research techniques and new approaches rooted in social, motivational, and evolutionary psychology.

Problems We Solve

Pragmatic Brain Science® measures the emotional and less conscious drivers of consumer behavior to help guide business decisions.

Implicit and Non-Conscious

Implicit and Non-Conscious

Understand what associations consumers make with your brand and that of key competitors using LRW’s Rapid Choice® survey tool and Implicit Brand Image Decoder® (IBID®). Extract insights from open ends by using Linguistic Coding to unlock the subtle meanings of their language.

Understanding Consumer Emotions

Understanding Consumer Emotions

Understanding how consumers really feel about your brand or product will help you diagnose strengths and weaknesses and fine-tune your marketing. Our Emotional Circumplex model and Linguistic Coding can help you identify consumers’ specific feelings and anticipate their behavior.

Motivations

Motivations

Understand how you and key competitors satisfy each of your consumers’ BASE needs (Belonging, Appeal, Security, Exploration), and the degree that this drives purchase behavior. This analysis can help you with segmenting, targeting, positioning and message development.

Importance of Brand Identity

Importance of Brand Identity

Consumers who identify with brands often become brand advocates. Our Implicit Identity Mapping® tool determines the degree to which consumers identify with your brands. This can help you better predict their purchase behavior, loyalty, and likelihood to recommend than affinity metrics alone.

Stereotypes

Stereotypes

Stereotypes are who we are as humans and who companies are as brands. You can leverage 70 years of science on the implicit associations, social stereotypes, and identity by using our Brands as Stereotypes® tool.

Bias

Bias

Stereotypes, attitudes, or biases impact consumer behavior. All of a person’s past experiences, many of which they can’t consciously recall, inform their preferences. Our research design consulting addresses biases that can affect study results and your credibility.

Client Results

Our Clients

We collaborate with some of the greatest companies on the planet.
"LRW’s insights went deeper than all prior research done on our consumer habits."
Lead Research Consultant
Automotive Company
"LRW consistently enables me to deliver rigorous, analytically-sound, strategic recommendations throughout my organization."
Senior Manager of Strategy
Retail
"LRW's passion and enthusiasm for our business makes them feel like part of the team and not just a supplier who executes research."
Executive Director
Pharmaceutical Company

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