About LRW

Humans Understanding Humans

Who We Are

We’re specialists in human behavior and sophisticated data analytics.

For nearly 50 years, LRW has helped brands in almost 90 countries apply research and analytics to understand their customers and drive measurable business success.

We strive to be refreshingly human strategic partners, uncovering real growth levers in strategy, communication, innovation, and experiences.


We ask, we listen, we observe.

At LRW, we apply advanced modeling and analytic techniques to a wealth of data streams, layering in a “so what?®” consultative approach to provide unparalleled impact for clients. That’s why we were rated the #1 Global Strategic Consultancy.

What Makes Us Different

#1 Global Strategic Consultancy

Dedicated Social Impact Practice

Big Data Partnership with UCLA

Fresh Ideas in Consumer Psychology

Get the latest tips and strategies to grow your brand.

Where We’re From

Trailblazing Spirit

In 1973, our founder Arnie Fishman left New York in a small roadster and headed west to California. His goal: start a new business grounded in the methods and science of his mentor, Dr. Sy Lieberman, an early market research pioneer.

Arnie built Lieberman Research West by convincing clients to give him the projects and problems others couldn’t solve. In the early ‘90s, a dynamic young marketer named Dave Sackman conceived and launched a plan to transform the company through innovative research designs, advanced analytical frameworks, and new business models with a global scope. Under Dave’s leadership, the firm flourished and adopted a new moniker, Lieberman Research Worldwide, later rebranded as LRW in 2018.

Arnie and Dave’s passion for solving complex problems continues to guide LRW today.

Our Clients

Let’s Connect

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