Humans Understanding Humans
Who We Are
We’re specialists in human behavior and sophisticated data analytics.
For nearly 50 years, LRW has helped brands in almost 90 countries apply research and analytics to understand their customers and drive measurable business success.
We strive to be refreshingly human strategic partners, uncovering real growth levers in strategy, communication, innovation, and experiences.
WHAT WE DO
We ask, we listen, we observe.
At LRW, we apply advanced modeling and analytic techniques to a wealth of data streams, layering in a “so what?®” consultative approach to provide unparalleled impact for clients. That’s why we were rated the #1 Most Innovative Insights Firm in North America in 2019.
What Makes Us Different
#1 Most Innovative Insights Firm
Dedicated Social Impact Practice
Big Data Partnership with UCLA
Fresh Ideas in Consumer Psychology
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Where We’re From
In 1973, our founder Arnie Fishman left New York in a small roadster and headed west to California. His goal: start a new business grounded in the methods and science of his mentor, Dr. Sy Lieberman, an early market research pioneer.
Arnie built Lieberman Research West by convincing clients to give him the projects and problems others couldn’t solve. In the early ‘90s, a dynamic young marketer named Dave Sackman conceived and launched a plan to transform the company through innovative research designs, advanced analytical frameworks, and new business models with a global scope. Under Dave’s leadership, the firm flourished and adopted a new moniker, Lieberman Research Worldwide, later rebranded as LRW in 2018.
Arnie and Dave’s passion for solving complex problems continues to guide LRW today.