How We Do It

Brand Tracking

Our Tracking and Innovations Business Unit (TIBU) brings you smart consulting frameworks, excellence in tracking execution, reporting and data exploration tools, and a track record of connecting key indicators to financial performance and big impact.

Problems We Solve

You need deep insights to consistently uncover fresh findings. You need exceptional data quality. You need a tracker that anticipates your evolving needs.

We offer an integrated and optimized tracking approach, leveraging deep human understanding and sophisticated analytics to design and maintain a tracking program that provides a complete picture of your business performance.

Our approach to brand tracking will help you spot opportunities, threats, and changes in the marketplace.

Brand Tracking

LRW Brand tracking helps you monitor the health of your brand compared to key competitors, what you can do to influence customer perceptions, and how you can grow your customer franchise - all with the goal of improving performance.

Marketing & Advertising Effectiveness

We bring a large toolset to help you gauge the effectiveness of your campaigns, promotions, marketing mix, and its impact on your target and your business performance.

Customer Experience | Employee Experience

Putting customer experience and employee experience at the center of your business strategy is a smart strategy in today’s market. Monitoring the execution of that strategy is even smarter. We’ve got you covered, with relationship-based and transactional approaches to EX and CX tracking.

Product Tracking

Monitor awareness, trial, and purchasing behavior of your products over time to understand the impact of important factors such as uptake, cannibalization, and loyalty.

Behavior Tracking

We can help you keep your finger on the pulse of your customers’ ever-changing behavior. Whether using consumer self-report diaries or passively metered digital data, we can build insights around real-time consumer behavior and how it changes over time.

Category and Culture Tracking

Add depth and context to your brand tracker to help explain category shifts and understand the unbiased consumer. Our unique Online Anthropology approach taps into brand loyalty, identifies natural equity drivers, uncovers new segments, and discovers what motivates your consumers.

Brand Tracking

LRW Brand Tracking helps you monitor the health of your brand compared to key competitors, what you can do to influence customer perceptions, and how you can grow your customer franchise, all with the goal of improving performance.

Marketing & Advertising Effectiveness

We bring a large toolset to help you gauge the effectiveness of your campaigns, promotions, marketing mix, and its impact on your target and your business performance.

Customer Experience | Employee Experience

Putting customer experience and employee experience at the center of your business strategy is a smart strategy in today’s market. Monitoring the execution of that strategy is even smarter. We’ve got you covered, with relationship-based and transactional approaches to EX and CX tracking.

Product Tracking

Monitor awareness, trial, and purchasing behavior of your products over time to understand the impact of important factors such as uptake, cannibalization, and loyalty.

Behavior Tracking

We can help you keep your finger on the pulse of your customers’ ever-changing behavior. Whether using consumer self-report diaries or passively metered digital data, we can build insights around real-time consumer behavior and how it changes over time.

Category and Culture Tracking

Add depth and context to your brand tracker to help explain category shifts and understand the unbiased consumer. Our unique Online Anthropology approach taps into brand loyalty, identifies natural equity drivers, uncovers new segments, and discovers what motivates your consumers.

Client Results

Our Clients

Let’s Connect

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