How We Do It
Count on three decades experience conducting market research around the globe. Our affiliate network provides coverage in nearly 90 countries, and we have the “freedom of choice” to pick the best in-country partner for each project. Many of the largest global research firms come to us for value-add international research.
Problems We Solve
Global research requires experts and we’ve got them.
We spent 3 decades traveling the globe investing in and developing partner relationships, who are fully vetted and trained on LRW protocols.
Up and coming markets like Vietnam and Brazil and South Africa are important to you, so they’re important to us.>
Key to executing research across the globe are robust quality control procedures and strong centralized management. We construct the best protocol and practices to get you the quality data and insight you need.
Cross Cultural Scale Usage
Informed by our own research across cultures, we design surveys to avoid such issues and deploy a variety of calibration approaches to help make adjustments if necessary.
In market translations and rigorous back translation, ensure everyone around the globe is being asked the same question.
Culturally Sensitive Analysis
Our teams and partners know the markets, the culture and your objectives. Our BIP process ensures “so what?” consulting, insights and reporting.