{ "@context": "http://schema.org/", "@type": "Service", "serviceType": "Market Segmentation", "provider": { "@type": "Organization", "name": "Market Segmentation | Customer Segmentation | Occasion Based Segmentation", "@id": "https://lrwonline.com/solutions/market-segmentation/", "description": "Our job is to drive your business with carefully crafted segmentations tailored to your specific business goals - learn how we create and prioritize meaningful segments and develop customer activation strategies focused on your highest opportunity segments to drive growth for your business." }, "serviceOutput": { "@type": "Service", "name": "Market Segmentation", "isSimilarTo": [ { "@type": "Service", "name": "Customer Segmentation" }, { "@type": "Service", "name": "Occasion Segmentation" }, { "@type": "Service", "name": "Demand Landscape" }, { "@type": "Service", "name": "Global Market Segmentation" }, { "@type": "Service", "name": "Bring Segments to Life" }, { "@type": "Service", "name": "Target Segment Activation" } ] } }
What We Do

Market Segmentation

At LRW (now Material), our job is not to do “great segmentations” (although we do); our job is to improve customer experience and help you reach new markets. That’s why we custom craft occasion segmentations, global market segmentations, and other types of segmentations to enable you to improve customer retention and expand your customer base.

We prioritize meaningful demographic segments and then develop activation strategies to make sure we’re reaching your target audience, using a collaborative, hypothesis-driven process to figure out the buying habits of your target customers.

With a blend of qualitative and quantitative methodologies and best-in-class market segmentation strategies, we’ve helped the world’s top companies define, develop, position, and track their brands to fuel continuous growth.

Problems We Solve

The benefits of market segmentation are substantial. Whether your goal is innovation, improving communications or customer service transformation, improving market share, or launching a new product in a different market, we use market segmentation to ensure you focus your energy, creativity, and resources on the most valuable customer segments.

Read on to learn about different types of market segmentation:

Customer Segmentation

The most successful brands build strong bonds with customers by appealing to their fundamental human needs. Our extensive brand strategy practice helps you build a memorable and consistent brand that’s laser focused on your customers. With a blend of qualitative and quantitative methodologies, we’ve helped the world’s top companies define, develop, position, and track their brands to fuel continuous growth.

Occasion Segmentation

Occasion-based segmentation groups customers’ buying or using occasions based on the functional, emotional, and social goals they are trying to fulfill in a given situation. We'll help you refine your advertising and communications to target the right set of consumers when they're most receptive.

Demand Landscape

When seeking innovation opportunities, or trying to align your brand or product portfolio against distinct opportunities, a demand landscape segments both people and situations. The output: a matrix that helps you identify the combinations of target segments and need states that offer the most opportunity for your brands and products.

Global Market Segmentation

Since people in different countries respond to surveys differently, we bring cross-cultural measurement expertise to effectively build a global market segmentation to account for local nuances driven by culture or local market conditions.

Bring Segments to Life

Persona creation helps bridge the gap between quantitative findings and the end users who need to embrace the segments. We combine ethnographic and creative qualitative techniques with powerful design to add richness, texture, and deep human understanding to the numbers, so that your stakeholders can embrace and act on your segments.

Target Segment Activation

Activating a segmentation requires stakeholder engagement throughout the study, socializing insights across your organization through activation workshops. The next step: digital activation and database scoring analytics that enable you to custom-target advertising and messaging based on segments’ needs and priorities.

Customer Segmentation

The most successful companies build brand loyalty by appealing to the fundamental human needs of their target audience. Our extensive market research and brand strategy practice helps you stay laser focused on your customers.

Customer segmentation can include demographic segmentation (where customers are divided into groups who share common characteristics such as age, education level or marital status), geographic segmentation (which focuses on location), and psychographic segmentation (which prioritizes values, interests and personality traits). In behavioral segmentations, we monitor the behaviors and purchasing habits of your customer base as they interact with a product or service.

Occasion Segmentation

Occasion-based segmentation is based on the functional, emotional, and social goals your target audience is trying to fulfill in a given situation. This type of segmentation helps us understand how your target market interacts with products and services on occasions such as birthdays and holidays.

This type of segmentation also reveals how current and potential customers interact with products throughout the day. What beverages do they drink at breakfast, lunch, and dinner, for example? What needs are they fulfilling?

Once you understand the drivers behind a particular group of people’s behaviors on different occasions, you’ll be able to develop new products for customers with similar needs, improve your marketing efforts, and create more impactful marketing campaigns around new products.

Demand Landscape

When seeking innovation opportunities or trying to align your brand or product portfolio against distinct opportunities, a demand landscape segments groups of consumers and situations.

The output: a matrix that helps you identify the combinations of specific segments and need states that offer the most opportunity for your brands and products. This is key for both growing market share for established products and during new product development.

Global Market Segmentation

Since people in different countries respond to surveys differently, we bring cross-cultural measurement expertise to effectively build a global market segmentation. This type of segmentation accounts for nuances driven by culture or local market conditions.

These geographic segmentations are crucial, for example, when developing marketing messages for different segments in new global markets.

Bring Segments to Life

Personas help bridge the gap between quantitative findings and the teams who need to use the segments for business decision making.

We combine ethnographic and creative qualitative techniques with powerful design to add richness, texture, and deep human understanding to the numbers. This means that your teams can use the findings from all forms of segmentation in our market research to improve customer experience and brand loyalty.

Target Segment Activation

Activating a segmentation requires stakeholder engagement throughout the study and socializing insights across your organization through activation workshops. The next step: digital activation and database scoring analytics that enable you to custom-target advertising and marketing messaging based on segments’ needs and priorities.

Client Results

Let’s Connect

  • This field is for validation purposes and should be left unchanged.
Hi! We're glad you're here. LRW is now part of Material,
and our site will be migrating to materialplus.io in the near future.
Bookmark me!