Solution

Market Segmentation

Our job is not to do "great segmentations" (although we do); our job is to drive your business. That’s why we custom craft segmentations around your specific business goals through a collaborative, hypothesis-driven process. Together we will create and prioritize meaningful segments, then develop activation strategies and tools to drive your business performance.

Problems We Solve

Whether your business goal is innovation, making improvements to your communications and promotion, customer service transformation or digital activation, LRW helps you focus your energy, creativity, and resources on the most valuable customer segments to drive growth.

Customer Segmentation

Customer Segmentation

If consumers in your category seek different functional or emotional benefits, then you should segment your market into discrete customer sets. That way, we can help you prioritize your message and product development efforts against the segments which offer the most opportunity for your brand or products.

Occasion Segmentation

Occasion Segmentation

Occasion-based segmentation groups customers’ buying or using occasions based on the functional, emotional, and social goals they are trying to fulfill in a given situation. We'll help you refine your advertising and communications to target the right set of consumers when they're most receptive.

Demand Landscape

Demand Landscape

When seeking innovation opportunities, or trying to align your brand or product portfolio against distinct opportunities, a demand landscape segments both people and situations. The output: a matrix that helps you identify the combinations of target segments and need states that offer the most opportunity for your brands and products.

Global Market Segmentation

Global Market Segmentation

Since people in different countries respond to surveys differently, we bring cross-cultural measurement expertise to effectively build a global market segmentation to account for local nuances driven by culture or local market conditions.

Bring Segments to Life

Bring Segments to Life

Persona creation helps bridge the gap between quantitative findings and the end users who need to embrace the segments. We combine ethnographic and creative qualitative techniques with powerful design to add richness, texture, and deep human understanding to the numbers, so that your stakeholders can embrace and act on your segments.

Target Segment Activation

Target Segment Activation

Activating a segmentation requires stakeholder engagement throughout the study, socializing insights across your organization through activation workshops. The next step: digital activation and database scoring analytics that enable you to custom-target advertising and messaging based on segments’ needs and priorities.

Client Results

Our Clients

We collaborate with some of the greatest companies on the planet.
"LRW's passion and enthusiasm for our business makes them feel like part of the team and not just a supplier who executes research."
Executive Director
Pharmaceutical Company
"LRW is always on our list for any new project. I love that LRW integrates past findings into new research."
Consumer Insights Manager
Financial Services Firm
"LRW were true thought partners, including evolving approaches along the way to meet my needs."
Market Research Manager
Technology Company

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