How We Do It
LRW’s communities are born out of our expertise in research and supported by cutting-edge technology; not the other way around. Creatively crafted and expertly moderated research is executed and delivered when you need it, as opposed to a fixed schedule.
Problems We Solve
Whether online, in-person, or a little of both, all of LRW’s communities are designed with our consumer first, business-centric ethos at their heart.
Learn, adapt and iterate efficiently and accurately in real time, allowing you to incorporate meaningful insight throughout the creative process.
Building Consumer Engagement
Whether you’re developing consumer personas to illuminate segmentations, bringing need states to life or learning about people’s hopes and dreams, communities allow you to get a more authentic, human window into your consumers’ lives.
Delve into your respondents’ psyches to uncover hidden truths. Send them on ‘missions’ to record experiences, store visits, or occasions with videos and photos using our mobile-optimized technology.
Build a platform that encourages engagement and open communication. Our community platform is carefully designed to facilitate lively co-creation between respondents, moderators and your teams.
Develop a community that lasts. Our communities can run for years, giving you the ability to truly get to know your community through unparalleled consumer insight into shifts in their behaviors and preferences over time.
Refine and improve visual stimuli through our unique image mark-up tools. Whether it’s packaging design, website content, or marketing materials, we can generate quantitative heat-maps with detailed qualitative feedback.