How We Do It
Combining your survey data with outside data sources broadens the scope, insight, and impact of the research. Our digital analytics practice lives at the bleeding edge of digital technologies, appending the most relevant data and providing the most granular digital behavior insights to ensure that your campaigns land with your intended audiences for maximum conversion and positive brand impact.
Problems We Solve
We designed our digital analytics solutions to help you most effectively activate future insights through cutting-edge technology.
Our approach quantifies the impact of media campaigns at rational, behavioral, less-conscious, and emotional levels. This lens provides visibility into how campaigns don't just deliver desired behaviors, but also how they reinforce and improve long-term brand health.
Ad Testing Glossary
Marketing Campaign Optimization
Using machine learning and AI, LRW optimizes media plans by identifying which platforms, assets, and channels, are delivering the greatest lift, all while removing the impact of varied exposure rates. This approach provides a true comparison across a campaign’s components, ensuring each campaign is as effective as possible.
Digital Advertising Effectiveness
Using geolocation tracking and receipt-level data, LRW delivers in-the-moment consumer insights across the entire marketplace. Whether it’s understanding segment-specific differences, capturing shopper feedback on new innovations, or identifying competitor conquests, behavioral data is providing a deeper level of analytic power.
We unify digital behaviors with consumer feedback to understand not just what is happening, but where it’s happening and among whom. These insights are used to shape go-to-market strategies, prioritize digital engagement touchpoints, and capture digital consumer journeys.
To learn more about consumers and provide marketers with targeting guidance, LRW integrates third-party data. These data points provide broader consumer profiling, more robust predictive modeling, and efficiency to marketers who need to target campaigns toward their highest opportunity audiences.
LRW provides an attitudinal foundation for personalization by linking survey respondents directly to marketing technology platforms. Whether it’s DMPs, DSPs, or CRM databases, we’re helping clients use look-alike modeling to develop proprietary audiences for cross-channel marketing.