How We Do It

Brand Tracking

Our Tracking and Innovations Business Unit (TIBU) at LRW (now Material) offers best-in-class tracking execution. With decades of experience, we have a strong record of connecting key metrics to brand performance, brand awareness, and brand perception. Ultimately, our brand tracking tools enable you to build a successful brand.

Problems We Solve

You need deep insights to consistently uncover fresh findings. You need exceptional data quality. You need a tracker that anticipates your evolving needs, offers benchmarks, cements customer loyalty, and contributes to brand building.

We offer an integrated and optimized brand tracking approach that allows us to truly understand all of your customers and stakeholders. Our targeted market research and sophisticated analytics enable us to design and maintain a tracking program that provides a complete picture of brand health.

Our brand tracking studies will help you spot real-time opportunities and threats while staying one-step head of marketplace changes.

Brand Tracking

Marketing & Advertising Effectiveness

Customer Experience | Employee Experience

Product Tracking

Behavior Tracking

Category and Culture Tracking

Brand Tracking

LRW Brand tracking helps you monitor the health of your brand compared to key competitors, what you can do to influence customer perceptions, and how you can grow your customer franchise - all with the goal of improving performance.

Marketing & Advertising Effectiveness

We bring a large toolset to help you gauge the effectiveness of your campaigns, promotions, marketing mix, and its impact on your target and your business performance.

Customer Experience | Employee Experience

Putting customer experience and employee experience at the center of your business strategy is a smart strategy in today’s market. Monitoring the execution of that strategy is even smarter. We’ve got you covered, with relationship-based and transactional approaches to EX and CX tracking.

Product Tracking

Monitor awareness, trial, and purchasing behavior of your products over time to understand the impact of important factors such as uptake, cannibalization, and loyalty.

Behavior Tracking

We can help you keep your finger on the pulse of your customers’ ever-changing behavior. Whether using consumer self-report diaries or passively metered digital data, we can build insights around real-time consumer behavior and how it changes over time.

Category and Culture Tracking

Add depth and context to your brand tracker to help explain category shifts and understand the unbiased consumer. Our unique Online Anthropology approach taps into brand loyalty, identifies natural equity drivers, uncovers new segments, and discovers what motivates your consumers.

Brand Tracking

Material’s brand tracking tools will help you monitor brand health, discover consumer perceptions about new products, get deeper insights into your overall brand experience, and learn what steps to take to grow market share.

Our brand tracking metrics will help strengthen brand positioning and brand associations, create brand awareness, and build brand equity.

Marketing & Advertising Effectiveness

Our brand tracking tools help you gauge the effectiveness of your marketing efforts, brand campaigns, and marketing strategy. How they are being received by your target audience? Is your brand message hitting the mark? What are people saying about your ads on social media?

We’ll explore how your marketing campaigns are impacting brand performance and what further initiatives to take.

Customer Experience | Employee Experience

Putting customer experience and employee experience at the center of your business strategy is a smart strategy. Monitoring the execution of that strategy is even smarter. We’ve got you covered, with relationship-based and transactional approaches to EX and CX tracking.

Product Tracking

Monitor awareness, trial, and consumer purchasing behavior over time to understand how important factors such as uptake, cannibalization, and loyalty are impacting your product sales.

Behavior Tracking

We can help you keep your finger on the pulse of your customers’ ever-changing behavior. Whether using consumer self-report diaries, social listening or passively metered digital data, we can build insights around real-time consumer behavior and observe how it changes over time.

Category and Culture Tracking

Add depth and context to your brand tracker to help explain category shifts and understand the unbiased consumer. Our unique Online Anthropology approach taps into brand loyalty, identifies natural equity drivers, uncovers new segments, and discovers what motivates your consumers.