Ad NEST™

Optimize your advertising strategy with guidance on how creatives perform within actual digital platforms to maximize impact across attitudinal, emotional, and behavioral KPIs.

$129B

2019 Total US Digital Ad Spend

56%

Facebook & YouTube share of US digital Ad Spend

2.4

Average hours/day spent on social media

Resolve Platform Limitations

Expose people in-environment within digital and social platforms

Craft Engaging Ads

Measure how people view and engage with your ads

Prioritize Platforms

Evaluate performance across multiple channels and platforms

Drive Deeper Connections

Integrate less-conscious reactions to measure emotional responses

Reinforce Your Brand

Quantify perceptual impact on your key brand equities

Be Effective, Not Average

Norms-based diagnostic evaluation to quantify ad effectiveness

1
Resolve Platform Limitations
Expose people in-environment within digital and social platforms
2
Craft Engaging Ads
Measure how people view and engage with your ads
3
Prioritize Platforms
Evaluate performance across multiple channels and platforms
4
Drive Deeper Connections
Integrate less-conscious reactions to measure emotional responses
5
Reinforce Your Brand
Quantify perceptual impact on your key brand equities
6
Be Effective, Not Average
Norms-based diagnostic evaluation to quantify ad effectiveness

Effective Advertising

Capture Attention
Deepen Connection
Grow Perceptions

Effectiveness Measurement

  • Attention Will it get noticed?
  • Measure Takeaway What will it communicate about the brand?
  • Branding Is the brand the hero?
  • Brand Bonding Will this strengthen brand feelings/affect audience behavior?

Questionnaire

Screener
Native Exposure
Ad Evaluation
Emotions & Perceptions
Profiling

Exposure & Engagement

Engagement Metrics
Ad Visibility
Cursor Activity
Video Play Duration & Replay
Ad Skipping
Engagement Likes, Comments, Shares & Clicks

Emotions

Brand Identity
Emotion Activation
Human needs

Equities

Uncover the attributes that drive
KPI performance
Attribute 1
130
Attribute 2
126
Attribute 3
121
Attribute 4
115
Attribute 5
105
Attribute 6
104
Attribute 7
98
Attribute 8
65
Attribute 9
55
Attribute 10
45

How do we do it?

LRW combines deep human understanding with sophisticated analytics to measure consumer response across behavioral, emotional, and perceptual dimensions.

  • Show ads and capture digital behaviors in the authentic viewing context of Facebook, YouTube, Instagram and other digital platforms.
  • Evaluate an ad’s ability to elicit the right emotional reactions, deepen implicit identification, and resonate with fundamental human needs.
  • Apply sophisticated analytics to identify the equities and perceptions that fortify the behavioral, perceptual, and brand-specific KPIs that your business cares about most.

 

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