Prime Messaging™

Prime Messaging prioritizes implicit meaning to get at the root of successful messages by augmenting traditional message testing approaches with less conscious techniques.

Problems We Solve

Understand which messages perform best and where they are most effective using Pragmatic Brain Science approaches from psychology and modern applications of ancient philosophy.

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Quick results based on how consumers actually think

Rapidly identify the best messages via behavioral science methods

Messages that drive action and emotion

Identify where each message will succeed depending on whether they engage slow or fast thinking

Strategic and targeted recommendations

Develop a comprehensive messaging strategy by identifying the right message for the job

 

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Quick results based on how consumers actually think
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Messages that drive action and emotion
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Strategic and targeted recommendations

Identify messages that break through the noise

Noticeable

Prioritize the most memorable messages using validated academic techniques

Engaging

Less conscious feelings identify which messages connect with consumers BASE ® needs

Resonant

Identify the messages that convince consumers and drive action across channels

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