Prime Message Discovery uncovers messaging pillars that will resonate with consumers by connecting to consumers’ broader functional & emotional motivations.
Prime Message Testing helps identify which messages perform best and where they are most effective using approaches from behavioral science and modern applications of ancient philosophy.
Talk to our Pragmatic Brain Science TeamDiscover which innovation areas will fit with your brand and drive future growth
Identify where each message will succeed depending on whether they engage slow or fast thinking
Let consumers define the messaging pillars that reflect their real motivations
Develop a comprehensive messaging strategy by identifying the right message for the job
Rapidly identify the best messages via behavioral science methods
View our case studies to learn how Prime Messaging Solutions have helped other brands
Identify messaging pillars to inform your creative direction
Let consumers’ emotional motivations and needs inform your product messaging
Use functional and emotional needs to connect with consumers based on their functional and emotional needs
Defend against competitors or differentiate
in a cluttered space
Identify messages that break through the noise
Prioritize the most memorable messages based on signal detection theory and the psychology of memory
Less conscious feelings identify which messages connect with consumers’ fundamental BASE ® needs
Identify the messages that convince consumers and drive action across channels based on how they align with theories of persuasion
