Prime Message Discovery & Message Testing™

Our Prime Messaging solutions help optimize communications strategy. From building out messaging grounded in motivations and emotional needs to message testing based on consumer psychology, these solutions prioritize implicit meaning to get at the root of successful messaging.

Problems We Solve

Prime Message Discovery uncovers messaging pillars that will resonate with consumers at a deep, authentic level by connecting to consumers’ broader functional & emotional motivations.

Prime Message Testing helps identify which messages perform best and where they are most effective using Pragmatic Brain Science approaches from behavioral science and modern applications of ancient philosophy.

Talk to our Pragmatic Brain Science Team

Discover Naturally-Occurring Pillars

Let consumers define the messaging pillars that reflect their real motivations

Identify the Right Areas to Focus On

Discover which innovation areas will fit with your brand and drive future growth

Quick results based on how consumers actually think

Rapidly identify the best messages via behavioral science methods

Messages that drive action and emotion

Identify where each message will succeed depending on whether they engage slow or fast thinking

Strategic and targeted recommendations

Develop a comprehensive messaging strategy by identifying the right message for the job


Discover Naturally-Occurring Pillars
Identify the Right Areas to Focus On
Quick results based on how consumers actually think
Messages that drive action and emotion
Strategic and targeted recommendations

Download our case studies and learn how Prime Messaging Solutions have helped other brands

Prime Message Testing identifies messages that break through the noise


Prioritize the most memorable messages using validated academic techniques


Less conscious feelings identify which messages connect with consumers BASE ® needs


Identify the messages that convince consumers and drive action across channels

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