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45 Trailblazing Years at LRW

Posted On  September 19, 2018

In 1973 Arnie Fishman left Manhattan in a small roadster with his wife, baby and Airedale terrier, heading west to California… the land of opportunity. A true entrepreneur, Arnie was in search of a more creative business environment, his head filled with the know-how, methods, science and the trailblazing spirit of his mentor, Dr. Sy Lieberman, a leading pioneer in market research.

West Coast clients weren’t always eager to hire the new kid in town, but Arnie convinced them to give Lieberman Research West a shot by letting them take on the projects and problems others couldn’t solve.

In the early 90s, Dave Sackman, a dynamic young marketer on the team drew a grand vision for the company on a yellow note pad … a vision for what could be. Dave’s plan included building deep relationships with clients by delivering smart consultation with a razor sharp focus on having measurable business impact. Under Dave’s leadership, LRW invented new research designs, developed sophisticated analytical frameworks, and pioneered new business models and a global scope. The firm flourished and the company became a global player, the firm became Lieberman Research Worldwide, and ultimately, LRW.

Our founders’ human touch and passion for solving complex problems continue to guide LRW today.

Thank you, Arnie and Dave.

Written by Joan Cassidy
Joan oversees a team responsible for developing LRW’s brand through a combination of digital, content, and event marketing. She is a catalyst for the company’s thought leadership initiatives, including her role as the editor of the LRW blog and producer for sponsored events such as the LRW Client Symposium. Joan also secures speaking opportunities, media coverage and awards for LRW thought leaders. Her expertise lies at the intersection of marketing, research and technology. Joan started her career at LRW working as a hands on researcher working with clients such as Disney, McKinsey. She went on to head up Global Research, then E-Commerce and Marketing for the U.S. division for Jafra Cosmetics International. She returned to LRW, where she led process improvement and software development and served as interim CIO. Joan has been key to the development on some of LRW’s biggest client relationships and engagements as an expert in branding, customer experience, tracking, and technology. She received her B.A. in economics from UCLA.


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