April 14, 2020
10:00 AM - 11:00 AM PST
Back to EventsWhen
- Tuesday, April 14, 2020
10:00 AM - 11:00 AM PST
Where
Webinar: Emotion in Advertising is More Important Than Ever
Speakers
Senior Vice President, Pragmatic Brain Science
SVP and General Manager, Digital Analytics
The coronavirus pandemic has upended life the world over and the future feels uncertain. During these challenging times, marketers must confront important choices. Driving performance metrics like clicks, purchase behavior and short-term engagement may seem important now. But the best brands—those that consumers turn to in difficult circumstances—focus on building “share of heart” to thrive in the long-term.
Join experts from LRW’s Pragmatic Brain Science Institute and Digital Analytics practice to learn how to effectively use emotion in your advertising to reinforce your brand position and future outlook. You’ll learn:
- The science behind emotion – how different emotional states deliver behavioral outcomes, and sustainable brand connection
- Tools and techniques for measuring emotion in advertising
- Actionable case studies from brands effectively using emotion to drive short- and long-term success
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