September 15, 2020
9:00 AM - 10:00 AM PST
Back to EventsWhen
- Tuesday, September 15, 2020
9:00 AM - 10:00 AM PST
Where
Greenberg and ESPN to Speak at the ESOMAR Insights Festival
Speakers
VP, Research and Strategy, LRWGreenberg
VP, Research and Insights, ESPN
Insights from Greenberg contributed to the creation of ESPN’s The Last Dance, the Michael Jordan docuseries told through the lends of the 1997-1998 Chicago Bulls. This series was a resounding success for ESPN, bringing 5 million non-regular viewers to the first episode and increasing streamers of ESPN Digital by 54%.
Join Collin Leirvik, vp and Head of HumanQuant at Greenberg and Renata Policicio, vp of Research and Insights from ESPN at the ESOMAR Insights Festival. They will talk about the intersection of insights and storytelling and their ability to move sports audiences globally.
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