Let segmentation research fuel your business 

Attitudinal Segmentation

A more in-depth person-based segmentation study offers insights into the beliefs, needs, and wants of consumers so that brands know how to position and promote themselves to people through messaging and media. In other words, they tell you what to say and to whom.

With an attitudes and need state segmentation approach, we will help your brand monitor and explore your segments in future research by using an efficient and accurate algorithm or short-form survey (also known as a typing tool).Once we help map your existing customers to the various segments, you can adjust customer service and communications on a segment-specific basis.

Behavioral Segmentation

Target consumers when they need you, or even better, make them realize they need you. Behavioral segmentation divides audiences into segments based on attributes like when they decide to spend money on a product and/or how they do so. Once we help you differentiate groups by behavioral patterns, you can position your messages according to their personal purchasing habits.

Consumer Segmentation

The most successful brands build strong bonds with consumers by appealing to their fundamental human needs. Our extensive brand strategy practice helps you build a memorable and consistent brand that’s laser focused on your consumers. With a blend of qualitative and quantitative methodologies, we’ve helped the world’s top companies define, develop, position, and track their brands to fuel continuous growth.

Demographics Segmentation

Demographic segmentation groups segments by relatively straightforward personal traits like age, sex, and geography. It’s also possible to segment on psychographics, lifestyle, and values-based to inform long-term innovation, or to position commodified or image-driven products like water or perfume, respectively. In the B2B space, demographics translates to firmographic attributes like industry or revenues.

Occasion-based Segmentation

Occasion-based segmentation groups customers’ buying or using occasions based on the functional, emotional, and social goals they are trying to fulfill in a given situation. We'll help you refine your advertising and communications to target the right set of consumers when they're most receptive.

Psychographic Segmentation

Discover the fundamental reasons why your customer buys specific products and services. Psychographic segmentation subgroups your customers into characteristics that influence their buying behavior: opinions, values, lifestyle, social status, etc,. Let’s work together to uncover how to position your brand to customers with matching lifestyles and beliefs.