What Food Delivery Can Teach Marketers in the Face of COVID-19
At this moment, the food delivery industry is a living, breathing case study in consumer habit formation and motivation, writes, Collette Eccleston, senior VP at LRW.
Food delivery has become a major industry. From 2018 to 2019, meal delivery service sales grew by 41%. Beyond that, the meal-kits market alone is forecasted to reach $11.6 billion in 2022 — more than doubling its 2017 value.
In light of the social isolation measures designed to protect against the spread of COVID-19, food delivery services are more crucial than ever. Between Blue Apron, Uber Eats, DoorDash, and GrubHub, numerous companies are enjoying a surge in business thanks to changes made to reduce the ongoing pandemic.
These businesses have a unique and almost unprecedented opportunity to influence a change in consumer habits on a massive scale. The entire industry at this moment is a living, breathing case study in consumer habit formation and motivation. Marketers across other industries should pay close attention and use it as inspiration to power their own success.
Read the full article here.
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