Rachel Spiegelman Joins Integrated Marketing Firm LRW
LRW has been doing research, rather quietly, for nearly half a century, like its recent dive into millennial women and their complicated relationships with money for client Visa.
Rachel Spiegelman, the Los Angeles-based firm’s newly named president of integrated marketing, thinks it’s time to start crowing about its under-the-radar expertise.
“This company is rooted in data and insights—that started even before it was the popular thing to do—and there’s not a business or brand on the planet that doesn’t need that right now,” she said. “It’s such a humble environment on the inside, but we should have so much swagger on the outside.”
You might also be interested in this news
Firm taps into deep human understanding to offer modern marketing services that drive brands forward LOS ANGELES, CA — July…