Rachel Spiegelman Joins Integrated Marketing Firm LRW
LRW has been doing research, rather quietly, for nearly half a century, like its recent dive into millennial women and their complicated relationships with money for client Visa.
Rachel Spiegelman, the Los Angeles-based firm’s newly named president of integrated marketing, thinks it’s time to start crowing about its under-the-radar expertise.
“This company is rooted in data and insights—that started even before it was the popular thing to do—and there’s not a business or brand on the planet that doesn’t need that right now,” she said. “It’s such a humble environment on the inside, but we should have so much swagger on the outside.”
You might also be interested in this news
The Division of Social Sciences in the UCLA College and global insights consultancy LRW today announced a new initiative that…
When you complain about your software on a review site, or comment on a wish-list item on your home…