Rachel Spiegelman Joins Integrated Marketing Firm LRW

Rachel Spiegelman Joins Integrated Marketing Firm LRW

LRW has been doing research, rather quietly, for nearly half a century, like its recent dive into millennial women and their complicated relationships with money for client Visa.

Rachel Spiegelman, the Los Angeles-based firm’s newly named president of integrated marketing, thinks it’s time to start crowing about its under-the-radar expertise.

“This company is rooted in data and insights—that started even before it was the popular thing to do—and there’s not a business or brand on the planet that doesn’t need that right now,” she said. “It’s such a humble environment on the inside, but we should have so much swagger on the outside.”

See the full AdWeek story.

You might also be interested in this news

Hi! We're glad you're here. LRW is now part of Material,
and our site will be migrating to materialplus.io in the near future.
Bookmark me!