Josh VerseputSenior Vice President and General Manager, Digital Analytics
Josh leads LRW’s Digital Analytics division with a focus on delivering digital-first brand growth strategies. Through innovative uses of attitudinal and behavioral datasets, Josh is responsible for helping clients thrive in the age of digital disruption. When he’s not presenting at conferences or working directly with clients to shape the future of consumer engagement, Josh develops AI-driven analytics and methodologies that will answer the marketing challenges of the future.
Since joining LRW in 2008, Josh has worked on various teams across the organization, leveraging his background to drive LRW’s innovation strategies forward. Prior to joining LRW, Josh was involved with a variety of technology-driven startup companies. He conducted his undergraduate and graduate work at the University of Southern California, is certified in Lean Six Sigma and helped develop a global platform for microcredit financing in Africa.
Josh is a Southern California native, but he loves traveling, fancies himself a foodie, is a sports fanatic and is a bit of an adrenaline junkie. If he is not jet-setting, trying the latest restaurant or watching the USC football game, there’s a good chance you will see him skydiving or on a racetrack.