Executive Vice President
Nancy helps LRW, a Material Company, forge better partnerships on recurring global projects with clients — keeping initiatives on the cutting edge, ensuring client organizations obtain value and leveraging technology to offer more insights. She loves facing challenges; the more complex the business problem presented to her, the more excited she gets!
Nancy is one of LRW’s longest-tenured employees, having been with the company for more than 30 years. She has extensive experience in media, entertainment and technology, with a specific focus on kid and family segments. Having seen it all in this business, Nancy believes that building relationships and teams is the foundation for successful consumer insight initiatives. She was a double major in marketing and quantitative business analysis at Baylor University.
When Nancy is not working, she can often be found spending time with friends and family, in nature and enjoying music and art. In her quiet time, she almost always has a historical fiction novel in her hands. And as a woman of contrast, she equally loves exercise and chocolate.