Matt Ayers

VP, General Manager, Tonic

Matt Ayers 388
Meet Matt

As vice president, general manager of Tonic USA, Matt works across his client portfolio to deliver innovative and impactful qualitative insights and strategy. He specializes in fusing cutting edge digital qualitative techniques with proven research thinking and methods and has helped drive significant business growth for several large clients.

Matt joined LRW, a Material Company, as part of Tonic’s acquisition in 2016 where he’d been working for six years, following a brief (and uninspiring) foray into the music industry. He received his undergraduate degree in economics from the University of Nottingham in the UK and completed his graduate diploma in law and legal practice course at BPP Law School.

When he’s not at work, Matt is an avid record collector, documentary watcher and sports fan (New Orleans Saints – proudly, Newcastle Utd –depressingly). He’s still searching for good Indian food in New York and welcomes any tips you might have.