SVP, General Manager, Marketing and Data Science
Marcello is a versatile modeler, programmer, consultant and team leader of LRW’s Marketing and Data Science group. He is an expert at synthesizing and communicating complex mathematics, and he thrives on presenting his findings to C-level executives.
Marcello has 10 years of experience in computational mathematics and has applied his skills to a range of fields, from marketing research to fluid dynamics. He has led structural modeling endeavors from design, through execution and into presentations across a variety of industries such as digital entertainment, hospitality and consumer household products. Marcello has a passion for teaching and has applied that passion toward developing the LRW’s marketing and data science team into the world-class group it is today. He received a B.A. in mathematics from University of California at Berkeley, and advanced to candidacy for a M.A. in applied mathematics at UCLA while achieving a 4.0 GPA.
Marcello loves his wife, his two wonderful boys, drawing and reading comics. He has a long history of being entrenched in all things geek culture, from tabletop games, to video games, to comic conventions, to Star Trek conventions.