Dave Sackman

Chairman and CEO,


LRW Group
Dave Sackman 388
Meet Dave

As chairman and CEO of LRW Group, Dave is responsible for architecting and leading the company’s transition from market research agency to consultative data analytics firm. Along with defining the vision and mission, Dave plays a key role in setting strategy, nurturing senior level talent and ensuring excellent business performance. A fanatical protector and promoter of the company’s culture, Dave is an expert in strategy and innovation and helped drive business success for many LRW clients. Dave has grown LRW from a small regional market research player to one of the largest, fastest growing insights and analytics companies in the world.

An in-demand speaker, Dave has engaged audiences at TEDx London, the USC Marshall Innovation Conference and the UCLA commencement, along with many keynote speeches at industry and CEO conferences. Dave received a B.A. from the University of California, Los Angeles and is a passionate collaborator, helping his alma mater with their quest to “Engage LA. Change the World.”

An entrepreneur at heart, Dave developed AppliedVR, a virtual reality tech start-up, that is generally considered the leading medical VR company. The technology is currently being used in place of or to supplement narcotics in more than 250 hospitals to help solve the opioid crisis, and the company has been featured by the Wall Street Journal, Wired and Forbes. Dave was invited to the Obama White House to meet with cabinet secretaries and the surgeon general as an expert on how virtual reality can be used to drive behavior change for social good.

Sackman has previously served on the Board of Directors of both the Marketing Research Association (MRA) and Council of American Survey Research Organizations (CASRO), as well as the Boards of a number of private companies including reverse logistics technology firm DataExchange (DEX) and Robbins Brothers, a chain of specialized jewelry stores. He currently serves on the advisory board of USC’s Entrepreneurial School (ranked #4 in the country by US News & World Report) and is an active member of YPO Gold and CEO.

Prior to joining LRW, Dave worked in brand and marketing management. A highlight of his earlier career was his time in marketing at Columbia Pictures, where he worked on the films Tootsie, Ghandi and The Big Chill.

Dave is an avid tennis player, especially since he gave up playing basketball a decade ago. Dave has been married nearly 40 years, and he adores his three adult children, their spouses and his five young grandkids.