Dave Sackman

Chairman and CEO,


LRW Group
Dave Sackman 388
Meet Dave

As chairman and CEO of LRW Group, Dave is responsible for architecting and leading the company’s transition from market research agency to an analytics-based marketing services company powered by data, sophisticated analytics and deep human understanding.  Along with defining the vision and mission, Dave plays a key role in setting strategy, nurturing senior level talent and ensuring excellent business performance. A fanatical protector and promoter of the company’s culture, Dave is an expert in strategy and innovation and helped drive business success for many LRW clients. Dave has grown LRW from a small regional market research player to one of the largest and fastest growing analytics-driven marketing services companies in the world.

An in-demand speaker, Dave has engaged audiences at TEDx London, the USC Marshall Innovation Conference and the UCLA commencement, along with many keynote speeches at industry and CEO conferences. Dave received a B.A. from the University of California, Los Angeles and is a passionate collaborator, helping his alma mater with their quest to “Engage LA. Change the World.”

An entrepreneur at heart, Dave developed AppliedVR, a virtual reality tech start-up, that is generally considered the leading medical VR company. The technology is currently being used for the management of both chronic and acute pain in place of or to supplement narcotics in more than 250 hospitals helping to solve the opioid crisis. The the company has been featured by the Wall Street Journal, Wired and Forbes. Dave was invited to the Obama White House to meet with cabinet secretaries and the surgeon general as an expert on how virtual reality can be used to drive behavior change for social good.

Sackman has previously served on the boards of a number of private companies including reverse logistics technology firm DataExchange (DEX), specialized jewelry store chain Robbins Brothers, and Royce Medical, a leading manufacturer of orthopedic braces. He currently serves on the advisory board of USC’s Entrepreneurial School (ranked #4 in the country by US News & World Report) and is an active member of YPO Gold and CEO.

Prior to joining LRW, Dave worked in brand and marketing management. A highlight of his earlier career was his time in marketing at Columbia Pictures, where he worked on the films Tootsie, Ghandi and The Big Chill.

Dave is an avid tennis player, especially since he gave up playing basketball a decade ago. He has been married nearly 40 years, and he adores his three adult children, their spouses and his five young grandkids.