VP, General Manager
Daniel loves custom-crafting methodologies to address his clients’ challenging business issues. An in-demand strategy consultant, Daniel and his team serve many clients in Silicon Valley and in the consumer packaged goods, entertainment, apparel and retail industries. His favorite part of the job is helping his team grow and develop as researchers and business consultants.
A career in market research allows Daniel to combine his passion for psychology, business and international business. Daniel leads many global projects, ranging from multi-country qualitative research initiatives to building global messaging strategies and large-scale global segmentations to help clients create a global targeting approach. He has also lived abroad, with tenures in Australia, China and Taiwan. In addition to English, he speaks Russian and Mandarin Chinese. Prior to joining LRW, a Material Company, he worked at Ipsos and OTX.
Daniel received a Master’s degree in international management from the University of California, San Diego and earned a B.A. in psychology from Loyola Marymount University. He is originally from Los Angeles but now lives in the Bay Area. Despite that, he will never give up his loyalties as a die-hard Dodgers and Lakers fan.