VP, Account Manager, Tonic
Carrie builds and maintains client relationships for Tonic, a Material Company, in Los Angeles. She takes a consultative approach to each client’s toughest challenges and offers complex, creative research for clients in a wide range of industries, including technology, lifestyle and consumer packaged goods.
Carrie started her career in market research at LRW, a Material Company, before working as senior manager of research at BrandIQ. She continued as a research director at Nube Corporation, where she facilitated all aspects of the research process while specializing in consumer insights around hardware development. In 2017, she returned to the LRW family, where she continues to deliver valuable insights to clients. Carrie holds a dual master’s degree in global media and communications from the London School of Economics and the Annenberg School for Communication and Journalism at the University of Southern California.
When not camping with her husband, son and dog, Carrie enjoys planning trips to recapture her younger days living in Argentina, Spain, Italy and the UK. While she played ice hockey through college, she now pursues tamer forms of activity such as gardening, hiking and Orange Theory.