Partner, LRW Group
As SVP and general manager, Andrew leads a team of multi-disciplinary researchers and consultants dedicated to helping brands shape their marketing and product strategies. Andrew takes an empathetic approach to research, incorporating a wide range of innovative research techniques and frameworks to provide a holistic understanding of the rational, implicit and emotional aspects of decision-making.
Andrew has more than 10 years of experience in research and consulting spanning both B2C and B2B in technology, financial services, gaming, entertainment, travel and tourism and consumer packaged products. He is also the lead consultant on the majority of communications testing research across the organization and was a key lead in the development of LRW’s ImpliCT ad testing methodology.
Andrew is a born-and-bred Los Angeleno, growing up in the San Fernando Valley and attending the University of Southern California where he earned a B.S. in psychology. He continues to be a die-hard Lakers, Dodgers, Rams and Trojans fan.