April 21, 2020
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Podcast: Optimizing Your Market Research for Modern Consumers
Chief Research Officer Hilary DeCamp was featured on episode 5 of the Worthix Voices of CX Podcast. In this podcast, she talks about how market research methodologies, including segmentation, can inform your brand’s customer experience strategy. She gives tactical guidance on how to modify your CX program to reach your target segments.
This episode is available on iTunes and the Worthix Voices of CX Blog.
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