LRW Climbs to Top of Insights and Consultancy Rankings
Consulting and insights firm LRW has been named the most innovative insights company in North America, according to the latest rankings published today in the 2019 GreenBook Research Industry Trends (GRIT) Report. The report also named LRW the most innovative global strategic consultancy, and the fourth most innovative insights company in the world.
The rankings, which reflect how insights clients and agencies apply innovation across their businesses, are determined by survey responses from more than 6,600 research and analytics professionals across the globe, as compiled by the GreenBook Directory. LRW’s top ranking in North America and its fourth overall global ranking each represent jumps over last year’s rankings and reflect significant investments in building and scaling innovative solutions for clients. LRW’s top ranking as a top global strategic consultancy comes in the first year that GreenBook has ranked the category.
In his analysis of the rankings, GreenBook Executive Editor and Producer Leonard Murphy cited LRW as a “force to be reckoned with” and praised the company for leveraging its “ever-increasing size (both organic and through acquisitions) and reach to become a very serious competitor.”
“LRW built its business in the insights industry but it’s gratifying to see us recognized for the consulting and analytics practices that have driven our strong growth over the last several years,” said LRW President Jeremy Sack. “People in the industry understand that LRW does so much more than fulfill their research needs. We put insights into action and we work alongside our business partners to find and implement creative solutions to their most difficult challenges.”
LRW’s diverse set of capabilities underscores its reputation for innovation in the research and consultancy space. Its Digital Analytics practice, for example, integrates big data streams in order to help clients build and understand audiences. Its Pragmatic Brain Science Institute® explores the nonconscious elements and fundamental needs that drive consumer decision making. And its Marketing and Data Science team applies big data analytics and machine learning to discover insights that were virtually impossible a decade ago.
“As a custom insights and analytics consultancy, innovation is in our DNA,” added Jeff Reynolds, president and COO of LRW Group, which oversees LRW among its portfolio of analytics-driven marketing services companies. “It’s part of the reason why the most disruptive businesses on the planet are coming to LRW as they seek new avenues of dynamic growth.”
Learn more about LRW’s full range of capabilities HERE.
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