LRW and ISA Expand into Communities Business with Acquisition of icanmakeitbetter

LRW, a leading market research and data analytics company, announced that its sister company, ISA, has acquired icanmakeitbetter, a leading communities platform and its parent company Sentient Services.

LRW (Lieberman Research Worldwide), a leading market research and data analytics company, announced that its sister company, ISA, has acquired icanmakeitbetter, a leading communities platform and its parent company Sentient Services. Both LRW and ISA will offer online communities to their clients, which include major global brands and research companies, respectively.

Dave Sackman, Chairman and CEO of LRW said, “LRW’s goal is to meet the changing needs of CMOs and their marketing organizations. Marketers need insight at the speed of the market to help them survive and thrive in our fast paced, hyper-competitive world. The icanmakeitbetter software platform delivers against that need with what we believe is the most advanced and sophisticated communities platform in the industry.”

This is just the first in a planned series of acquisitions that the LRW group of companies will make related to its decision mid-2015 to partner with and take on growth capital from Tailwind Capital Partners. This is part of LRW’s commitment to becoming the leading “integrated analytics” company in what some are calling the “new MR” space, utilizing and integrating diverse streams of consumer and customer data to provide better “so what?®” impact for its clients. LRW’s overarching goal is to provide more sophisticated, consultative answers for its clients who have increasingly complex business and marketing issues by integrating survey, social media, digital, geo-demographic, as well as other data types and sources to their analytical frameworks and consulting practice.

Paul Janowitz, Founder and CEO, said “We’re very excited about joining the ISA group of companies and working alongside SoapBoxSample to expand our respective capabilities. Today is truly an exciting day and a triumph for innovation and customer collaboration in the research and insights industry. The partnership with ISA and LRW will allow our leading platform to scale globally and further empower the voice of the customer to engage with business and create better outcomes for all parties. With this partnership we are able to greatly expand and enhance our client services offerings, grow globally and continue to focus on creating an amazing software platform and delighting our clients.” Janowitz and the current management team will continue on in their current roles at Sentient.