How Services That Come to Your Door Are Coping Amid the Coronavirus
Collette Eccleston, senior vice president of our Pragmatic Brain Science division, was featured in an article published on March 17, 2020 in Adweek.
Here’s an excerpt:
Three industries in particular—food and grocery delivery, mail and package delivery, and dog walking—are attempting to find a balance between meeting demand while keeping both customers and employees healthy. It’s not an easy feat given today’s level of uncertainty and anxiety.
“In this state, people are more likely to imagine negative possibilities rather than harmless ones,” warned Collette Eccleston, senior vice president at marketing consultancy LRW.
In recent days, businesses across every industry from major retailers to cruise lines and entire sports leagues have ceased operations to help slow the spread of COVID-19.
But while closing down comes with a whole set of problems for businesses, remaining open presents another. Especially if the core of your business involves visiting people’s homes.
You can view the full article here.
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