Client Results

Microsites

Bringing Market Segmentations to Life with Digital Animation

Our lifestyle media client conducted a market segmentation study to guide product and content development for one of its key online properties. LRW was commissioned to bring the segments to life for their digital native employees.

Visualizing the everyday lives of key customer segments

Upon the completion of the market segmentation project, our Digital Analytics team appended upwards of 400 variables to create rich profiles and digital targeting information, while our qualitative team conducted a pop-up community to add humanity and texture to our understanding of the key segments. Working with our storytelling and design team, we created interactive micro-sites for each persona that integrated the quantitative, qualitative, and enriched data to inspire and inform key stakeholders.

  • Integrated data
  • Communication for digital natives
  • Updated periodically to maintain interest
Data Integration icon

Data Integration

Developed fun and creative way to turn numbers into visual expressions

Reaching Digital Natives icon

Reaching Digital Natives

Produced and distributed content to make it easy for digital teams to access

Periodic Updates icon

Periodic Updates

Revisited segments to guarantee fresh insights

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