Humans Understanding Humans

Solving our clients’ toughest challenges through consumer insights, consulting, and activation.

 

Market Research

LRW was voted the #1 global strategic consultancy and is among the largest market research consultancies in the world. By studying human behavior and utilizing advanced research techniques, digital analytics, and data science, we apply an extensive market research toolkit to help you solve your toughest business challenges.

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Brand

The most successful brands build strong bonds with customers by appealing to their fundamental human needs. With a blend of qualitative and quantitative methodologies, we’ve helped the world’s top companies define, develop, position, and track their brands to fuel continuous growth.


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Market Segmentation

We help you identify your most valuable groups of customers and prospects, prioritized by their receptivity to your brand’s offering, their accessibility in the market, alignment with your strategy and brand purpose, and the size of their economic opportunity.


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Innovation and Product Development

We offer a host of tools and techniques to shape product and service innovation, even in the most complex and uncharted environments. Our end-to-end solution starts with tapping into unmet consumer needs and identifying strategic market opportunities and ends with concept development and testing, market launch, and success measurements.


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Ad and Communication

Our communications strategy, testing, and tracking techniques help you develop the right messages, for the right people, at the right time. By applying an insights-driven approach, we offer innovative ways to test and adjust in-market messages for an optimal marketing strategy. Our methods ensure that your communications plan drives engagement and action while taking into account implicit/emotional and explicit/rational behaviors.


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Customer Experience

Every business wants to turn its customers and employees into true brand ambassadors, and that’s our objective with every CX project. We apply innovative methods and designs to develop transformative strategies like customer journey mapping, employee training, loyalty programs, and experience activations that drive financial impact and boost measurable engagement.


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Market Research

LRW was voted the #1 global strategic consultancy and is among the largest market research consultancies in the world. By studying human behavior and utilizing advanced research techniques, digital analytics, and data science, we apply an extensive market research toolkit to help you solve your toughest business challenges.

Learn More
What We Do

Market Segmentation

We combine sophisticated analytics with consumer psychology, behavioral economics, and neuroscience to inform and craft campaigns that directly impact consumer attitudes and behaviors. Our brand strategy framework injects consumer needs and emotions into your competitive and cultural environment. The results: rich insights and recommendations into your brand’s architecture, identity, and messaging.
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Brand

The most successful brands build strong bonds with customers by appealing to their fundamental human needs. Our extensive brand strategy practice helps you build a memorable and consistent brand that’s laser focused on your customers. With a blend of qualitative and quantitative methodologies, we’ve helped the world’s top companies define, develop, position, and track their brands to fuel continuous growth.

Learn More

Innovation and Product Development

We offer a host of tools and techniques to discover reliable insights to shape product and service innovation, even in the most complex and uncharted environments. We inspire fresh, consumer-centric ideas by tapping into deep, untapped consumer needs. Our end-to-end solution starts with identifying strategic market opportunities. We continue the process with concept development and testing, market launch, and success measurements.

Learn More

Ad and Communication

Our communications strategy, testing, and tracking techniques help you develop the right messages, for the right people, at the right time. By applying an insights-driven approach, we offer innovative ways to test and adjust in-market messages for an optimal marketing strategy. Our methods ensure that your communications plan drives engagement and action while taking into account implicit/emotional and explicit/rational behaviors.

Learn More

Customer Experience

Every business wants to turn its customers and employees into true brand ambassadors, and that’s our objective with every CX project. We apply innovative methods and designs to develop transformative strategies like customer journey mapping, employee training, loyalty programs, and experience activations that drive financial impact and boost measurable engagement.

Learn More

Marketing Strategies for Global Brands

Our Clients

Marketing Resources
From Our Team

Get the latest tips and strategies to grow your brand.

A Shared Passion for Human Understanding

The Material family of marketing services agencies helps build brands from the insight out.

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Material is a modern marketing services company, powered by analytics, deep human understanding, and design thinking.
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We create purpose driven brands and products. From zero to launch. From vision to reality. We bring it to market.
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A full-service brand consultancy that develops strategy and creative expression to ensure that brands are essential to their customers. Because if you’re not essential, you’re irrelevant.
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brands kelton blue

A strategic brand consultancy that seamlessly integrates insights, strategy, and design.
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brands T3 blue

A digital innovation agency that creates the world’s most useful brands and the experiences that power them.
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brands karma blue

A strategy-first communications firm that builds brands and protects reputations through creative, content and media solutions.
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brands killer visual blue

A visual communication and design agency delivering content strategies that help brands speak visually to their audiences that matter most.
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brands greenberg blue

A research and strategy consultancy that helps businesses maximize their value by understanding the WholeHuman® Experience – inside and outside the organization.
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brands strativity blue

A global experience design and transformation firm that cultivates purposeful relationships between brands with their customers and/or employees.
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