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Virtual Reality: A Tool for New Worlds of Insight

Posted On  August 3, 2014

“You have brains in your head.
You have feet in your shoes.
You can steer yourself
any direction you choose.
You’re on your own.
And you know what you know.
And YOU are the one
who’ll decide where to go…”
― Dr. Seuss, Oh, The Places You’ll Go!

People as brainy as you want to move mountains, make a difference, and help your organizations soar to new peaks. You want the newest techniques to help you better understand your customers. You want to know what makes them tick and tock, understand why they do what they do.

Steer yourself and your consumers into a new direction, leading them into any environment you envision. While giving them an experience they won’t stop talking about, tap into their non-conscious and explore their behaviors in worlds that break the laws of physics and push the walls of imagination.

This isn’t Sci-Fi, Hollywood, or a video game, Virtual Reality is a tool for new worlds of insight.

Watch LRW’s CEO explain how Virtual Reality can bring Marketing Research to new places.

We’re not alone. Ad Age said experiential marketing will dominate the future, and predicts that those who leverage VR now will reap rewards within 5 years. That article, featuring CEO David Sackman HERE.


“You’re off to Great Places!
Today is your day!
Your mountain is waiting,
So… get on your way!” 
― Dr. Seuss, Oh, The Places You’ll Go!

Written by Joan Cassidy
Joan oversees a team responsible for developing LRW’s brand through a combination of digital, content, and event marketing. She is a catalyst for the company’s thought leadership initiatives, including her role as the editor of the LRW blog and producer for sponsored events such as the LRW Client Symposium. Joan also secures speaking opportunities, media coverage and awards for LRW thought leaders. Her expertise lies at the intersection of marketing, research and technology. Joan started her career at LRW working as a hands on researcher working with clients such as Disney, McKinsey. She went on to head up Global Research, then E-Commerce and Marketing for the U.S. division for Jafra Cosmetics International. She returned to LRW, where she led process improvement and software development and served as interim CIO. Joan has been key to the development on some of LRW’s biggest client relationships and engagements as an expert in branding, customer experience, tracking, and technology. She received her B.A. in economics from UCLA.


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