Scott LuckSenior Vice President, Tracking Innovations
Scott heads up LRW’s tracking discipline, managing the company’s largest business unit. He particularly enjoys bringing innovation and evolution to tracking programs to keep them relevant and topical for some of the world’s biggest brands.
Scott has been with LRW for about 20 years, serving in multiple capacities during his tenure, with an entertainment research consulting stint in between LRW gigs. He appreciates having a diverse set of international clients that have helped broaden his team’s industry knowledge while providing an opportunity to introduce new methodologies and advancements. Prior to launching a career in marketing research, Scott earned a B.S. in journalism at Arizona State University and a MBA from Vanderbilt University, with a dual emphasis on marketing & operations.
Scott lives in Hawaii with his wife and son. Due to his place of residence, Scott is an early riser, always available for clients in any time zone. He is a passionate Raiders fan.