Paul SackmanSenior Vice President, General Manager
Paul is a consumer anthropologist who studies patterns in consumer behavior and applies this to brand targeting and positioning. The best part of his job is working in partnership with clients to help their brands emotionally connect with people and reach their full potential.
Over his past 17 years with LRW, Paul has developed many long-term client relationships based on mutual respect and friendship. Known for his marketing prowess and thought leadership, Paul is their go-to-guy for solving their toughest problems. For one client, Paul’s ten years of work on a proprietary panel with custom frameworks and advanced analytics directly drives the strategic direction of the company, including informing product, customer experience, channel and brand strategies, lifting the company to become a leader in unit sales. Paul’s consulting guided one CPG firm’s growth, moving the company to second place in share, and for another his brand consulting resulted in developing and activating a brand refresh initiative.
Paul has a son in the Navy and a daughter who introduced yoga and meditation into his life. When he isn’t working or spending time with his family, you may find him cruising on his motorcycle, enjoying great wine in Napa or traveling to new places.