Liz Musch

Global Strategic Advisor
Meet Liz

If you ask Liz, she’ll tell you that “global strategic advisor” is just a fancy title for finding cool and innovative companies to partner with LRW. She especially loves being connected to the overall strategy and vision of the company. She gets enormous pleasure from sharing LRW’s values with leaders of interesting companies in the research and consulting spaces.

Liz is an experienced global leader. She was CEO at several professional services companies – most recently at Kantar/WPP and Ipsos – and she has overseen numerous acquisitions throughout her career in the advertising, branding and research space. She currently serves on the board of French sports and leisure equipment company, Abéo SA, where she chairs the Integration Committee that shepherds the transition process for the company’s newly-acquired brands.

Liz is of Dutch-Indonesian descent and is a naturalized citizen of both USA and France. She currently splits her time between Paris and Los Angeles, and, yes, she knows that makes her a very lucky person! She loves to travel, but also loves to wake up in her home next to the Pacific Ocean. She’s passionate about animal welfare, the rights of nature and women in business. She is chair of the board for the Earth Law Center and serves on the board for C200.