Jeff ReynoldsPresident and Chief Operating Officer, LRW Group
Jeff oversees the strategic direction and day-to-day management of the LRW Group, a collaboration of data-driven companies that includes LRW, LRWTonic, LRWMotiveQuest, Kelton, Strativity and ISA. He was named president and COO of LRW Group in 2017. In this role, he has overseen the acquisition and integration of five firms designed to broaden the capabilities of LRW. With Jeff’s passion for the power of sophisticated analytics and deep human understanding, LRW has become known as one of the most innovative firms in the industry, tripling in size since 2011 at a time of industry headwinds and digital disruption.
Jeff joined the LRW team as a director in 2003 following consulting and research stints at Accenture and Hallmark. He quickly moved up the ranks as his impact on clients’ businesses grew and was promoted to VP and then general manager. In 2010, Jeff was promoted to president of LRW after initiating an internal transformation that increased the company’s sustainable competitive advantage to deliver high-value consulting to its clients. He continued to drive LRW’s innovation strategy while improving client impact and operational excellence. In 2015, Jeff led the team that secured growth capital funding from Tailwind Capital. Today, LRW is the fastest growing firm among the 20 largest in the industry.
Jeff earned a Master of Arts in communication and completed doctoral work in social policy at Northwestern University. He also holds a bachelor’s in political science and communications from the University of Kansas. Jeff lives in Los Angeles with his wife and two children. When he’s not coaching his kids in baseball and football or driving carpool to school and dance, you can find him on a golf course looking to improve his ragged game.