Eric AschExecutive Vice President, General Manager
Eric leads a division that supports the strategic insights needs for clients across several verticals. Eric is passionate about teamwork and innovation as he seeks to marry LRW’s ever-growing array of services, data sources and advanced analytics with client needs, all with the goal of driving mutual success for both companies and individuals.
Eric has been a marketing and insights professional for over 30 years. He joined LRW in 2000, following stints on the client side and with other research and consulting firms. Over the course of his career, Eric has enjoyed roles in strategy development, market research and competitive intelligence. He holds a B.A. in political science and a M.A. in organizational management.
Eric is an avid traveler who enjoys exploring, experiencing and eating his way around the world. His other passions include film, architecture and driving fast cars around Southern California on sunny weekends.