Executive Vice President
As a market research expert and confessed tech geek, Peggy thrives on guiding LRW’s clients through this era of unprecedented change, helping both the disruptors and the disrupted tackle opportunities and meet challenges head-on. Peggy’s business division focuses on the intersection of technology and a variety of business categories, including media and entertainment.
With more than 30 years on the client and consulting sides of the market research field, Peggy has experience across a wide range of strategy and tactical work, from market segmentation to new product development. Prior to joining LRW, Peggy held various research roles at NBC, culminating in an assignment as a Six Sigma Black Belt. Peggy is a Phi Beta Kappa, summa cum laude graduate of Vassar College and conducted her MBA work at NYU’s Stern School of Business.
When Peggy’s not working, she’s most likely found either at the gym or enjoying wine in Paso Robles CA, where she, her husband and their two rescue dogs spend much of their leisure time (while their two Siamese cats enjoy alone time in LA).