Nick runs the European business and US qualitative and online communities division of LRW from our office in central London. He oversees all aspects of the business; directing the company’s strategy, innovation and marketing activity, as well as managing the team to deliver outstanding work for our clients.
In 2014, Nick co-founded the full-service agency, Tonic, now known as LRWTonic. With a degree in business and marketing from the University of Brighton and a background in client-side media research, Nick ran the UK agency Tuned In, a specialist digital qualitative shop, from 2008, masterminding its expansion to the US in 2012.
Outside of work, Nick is passionate about music and has amassed a vast record collection spanning everything from 60’s modern jazz, 70’s and 80’s rare groove to modern day house music. He is also an avid follower of the football (soccer) team Tottenham Hotspur.