VP, Business Director, Tonic
Krikor is a skilled business strategist who’s focused on pushing the boundaries for digital communities at Tonic. He has a keen eye for using data to help clients tackle tough business challenges and a knack for uncovering and combining the right puzzle pieces to tell compelling stories.
Krikor has extensive experience designing and leading creative qualitative and advanced quantitative projects on a global scale. In his previous roles at LRW, Krikor played a key function setting up the company’s global brand tracking division and has been the engagement lead for a variety of multinational US and European brands. Prior to joining LRW, Krikor was a marketing consultant helping startups and small businesses develop their branding and online presence. He holds a master’s degree in international marketing from Boston University and bachelor’s degrees in political science and advertising from Chapman University.
Krikor enjoys pursuing a wide range of creative hobbies in his free time. At any given moment, you might find him learning about 3-D modeling or practicing his ceramics techniques. He also enjoys traveling all over the globe with a goal of visiting at least two new countries every year. He also makes a mean sourdough pizza made completely from scratch!